Senior Marketing and Communications Manager

OVERVIEW

Boston Impact Initiative (BII) is a nonprofit impact investment fund founded in 2013 that invests integrated capital—equity, debt and grant capital—in social enterprises and community-owned and controlled real estate to build wealth and asset-building opportunities for communities of color. Through our field-building and education programs, we're transforming the impact investing field to make economic and racial justice integral to place-based investment strategies.

As an emerging Community Development Financial Institution (CDFI), we currently manage two distinct funds:

• BII Fund I: Established in 2017, deployed $6.9M across 50 enterprises
• BII Fund II: Launched 2022, raised $15M, invested $5.8M in 24 companies, and actively raising/deploying capital

BII offers impact investing education and training. Through our Emerging Fund Manager fund manager cohort program, we have trained 69 fund managers from 30 organizations, resulting in 18 launched funds deploying over $9M to diverse small businesses.

BII is growing from an 11-person team to 15 employees over the next year, with a net $3.5M annual operating budget.

As we expand our investing and field-building work, we’re seeking a Senior Marketing and Communications Manager who will effectively communicate BII’s work to our stakeholders. The main areas of responsibility are marketing and branding, investor, donor, board, portfolio company, media communications, fundraising support, event planning, project management, policy and advocacy, amplifying the BII Brand, and managing consultants.

KEY RESPONSIBILITIES

MARKETING STRATEGY

• Develop and implement BII's marketing strategy to increase racial equity impact investing visibility.
• Drive core messaging across all channels, emphasizing Fund II, portfolio companies, and field-building work
• Develop culturally relevant content for diverse audiences
• Track and report on strategic initiative performance
• Monitor industry trends and emerging technologies
• Lead cross-team collaboration for consistent messaging Success Metrics: Increased visibility of Fund II and BII initiatives, achievement of strategic marketing goals.
• Work with PR and Design consultants to ensure on-brand messaging

WEBSITE & DIGITAL CONTENT

• Manage website content and optimization.
• Create and maintain a digital asset library (video, graphics, presentations)
• Track and improve website analytics and SEO performance
• Develop fundraising and campaign collateral Success Metrics: Increased website traffic, improved user engagement, content performance metrics
• Serve as primary contact for external web/graphic design firm, submitting requests and managing team and project deadlines

SOCIAL MEDIA MANAGEMENT

• Manage presence across Facebook, Instagram, LinkedIn, and YouTube
• Create and execute a content calendar
• Generate promotional content for portfolio companies and partners
• Design and implement social media graphics
• Monitor and report on social engagement Success Metrics: Growth in followers, engagement rates, and community interaction.

EVENTS MANAGEMENT

• Plan and execute virtual and in-person events
• Manage pre-event promotion and post-event engagement
• Work with program staff to determine program content for events
• Coordinate stakeholder participation and communications Success Metrics: Event attendance, participant feedback, program effectiveness

PUBLIC RELATIONS & COMMUNICATIONS

• Manage monthly newsletters and stakeholder updates
• Oversee investor communications and impact reporting
• Maintain media contacts, distribute press releases, and respond to press inquiries
• Support fundraising campaigns through storytelling
• Coordinate with Impact Director on reporting Success Metrics: Stakeholder satisfaction, media coverage quality, campaign effectiveness

DESIRED SKILLS AND EXPERIENCE

Core Professional Requirements:

• 7+ years' experience in marketing and strategic communications
• Strong project management and execution skills
• Experience leading/mentoring team members (preferred)

Communication & Content Creation:

• Excellence in written and verbal communication
• Strong editorial, interviewing, and research skills
• Ability to create investment-focused content (fact sheets, impact reports, presentations)
• Experience with multicultural communication and Spanish proficiency (plus)

Technical Skills: Proficiency in:

• Digital marketing platforms
• Adobe Creative Suite, Canva, WordPress
• Google Suite and Analytics
• Social media management tools (Buffer)
• Video editing software
• SEO and analytics tools
• Constant Contact or similar email platforms

Strategic Capabilities:

• Experience with data-driven marketing decisions
• Ability to balance strategic vision with hands-on execution
• Track record of successful stakeholder communications
• Event planning and coordination expertise

Mission Alignment:

• Demonstrated commitment to economic and racial justice
• Understanding of impact investing and social enterprise
• Experience in mission-driven organizations preferred

HOW TO APPLY

Compensation and Benefits:

• Salary Range: $90,000 to $120,000, commensurate with experience
• Hybrid work environment with flexible work options
• Comprehensive benefits package including:
  • Healthcare coverage
  • Life insurance
  • Short-term disability
  • 401k plan with employer contribution
  • Paid time off
  • Professional development stipend

BII is an Equal Opportunity Employer that embraces diverse skills, perspectives, and ideas. All qualified applicants will be considered for employment without regard to race, color, religious creed, national origin, sex, age, gender identity, disability, sexual orientation, military service, genetic information, or other status protected under law.

APPLICATION PROCESS

Please submit your resume and cover letter addressing these two questions:

1. What about BII's mission appeals to you?
2. What aspects of your experience are you most eager to contribute to this role?

Interview Process: Our thoughtful selection process consists of three stages:

1. First Interview (Virtual)
   • Initial conversation about your background and interest in the role
   • Discussion of your relevant experience and skills
2. Second Interview (Virtual)
   • A deeper exploration of your technical expertise and approach
   • Discussion of specific marketing and communications scenarios
3. Final Interview (In-Person, Boston Office)
   • Meet key team members and potential collaborators
   • Experience our work environment and culture
   • Discuss the next steps and role expectations

Timeline:

• Interviews begin: January 2025
• Target start date: Early March 2025
• Applications are reviewed on a rolling basis.
• The deadline to apply is February 21, 2025

We will keep candidates informed of their status throughout the process. While we aim to respond to all applicants promptly, we appreciate your patience during the selection process.