Email Marketing Manager

ABOUT US

Interfaith America is a national nonprofit organization based in Chicago. We believe that religious diversity is a foundational American strength, and we are building a nation that achieves that promise for the common good. Our mission is to inspire, equip, and connect organizations and leaders to unlock the potential of America’s religious diversity. We leverage our expertise in interfaith leadership in different sectors in American life, activating a public discourse on pluralism with a focus on higher education, workplaces, and civic partners. IA activates leaders and institutions in these sectors with the tools and resources they need to positively engage religious diversity for the common good.

At Interfaith America, we are ever-adapting and changing. We look for people who set audacious goals and love that one workday may not be like the next. We have a strong commitment to pluralism and building bridges across deep differences. Our programs help people build skills to bridge deep ideological divides. Our work is about staying in relationship with one another and contributing to the common good even when we might disagree on fundamental things. We seek to attract and retain a team of staff comprised of a wide variety of views and backgrounds we need to achieve our vision.

ABOUT THE POSITION

The Email Marketing Manager will be responsible for ensuring that inspiring stories about religious diversity reach the tens of thousands of people in our fast-growing network every day. This person will work closely with the Director of Marketing and Communications and organization-wide stakeholders in writing, editing, and disseminating IA’s email communications.

• To thrive in this role, you must be hyper-collaborative, well

organized, data driven, able to communicate in the voice of a brand, willing to manage details large and small, and have an affinity for responding to rapidly changing circumstances.

RESPONSIBILITIES

Email Strategy, Recruitment, and Data Management

• Write engaging and compelling email content that resonates with our audience and aligns with our brand voice, including email copy, headlines and persuasive calls to action.
• Develop email campaigns with targeted messaging that support organizational initiatives, meet or exceed fundraising goals, and drive action for advocacy
• Identify opportunities for email optimization and implementation of A/B testing to analyze performance metrics to optimize campaign effectiveness and engagement rates
• Craft and send compelling emails that include design components (in collaboration with IA graphic designer) and audience segmentation
• Quality assure and send test emails and acquire stakeholder sign off
• Collaborate cross functionally to create, populate and manage an organization-wide email calendar
• Track email deliverability, sender reputation, and domain health, and keep up with the latest industry knowledge and trends to ensure the success of the email program
• Determine audiences for every email communication and use segmentation to maximize engagement, prevent list burn-out, and improve deliverability
• Collaborate with the Advancement team to align the email program with fundraising goals and initiatives
• Develop monthly reports of analytics findings
• Organize and maintain network data for organizational reporting and dashboards in Salesforce
• Advise on email best practices and opportunities for email activations, list growth, and member engagement

Project Management

• Partners effectively with internal and external stakeholders and Strategic Communications team members to deliver high quality projects on time
• Collaborate with the Director of Data Governance to maintain data and email lists with Salesforce, including but not limited to list management, email segmentation, and list clean up

Required Qualifications:

• Bachelor’s degree.
• 3-5 years of experience in communications and/or marketing experience
• Passion for storytelling and desire to work in cause-marketing
• Proven project management and organizational skills
• Experience with email marketing/communications and email marketing software (Marketing Cloud, MailChimp, Pardot, SendGrid, etc.)
• Audience databases/constituent relationship management (CRM) tools like Salesforce, Raiser’s Edge, or Zoho
• Data-driven with knowledge of key metrics to evaluate email communications
• Ability to plan and manage under a tight deadline and in high-pressure situations
• Authorization to work in the United States

Preferred Qualifications (but not required):

• Basic knowledge of HTML
• Familiarity with project management tools and systems like Asana
• Experience working with an advocacy organization strongly preferred
• Advanced degree in Religious Studies, Civic Leadership, Non-Profit Management, or Higher Education
• Demonstrated ability to engage stakeholders in substantive discussions
• Experience developing and implementing strategies to identify and define complex issues
• Experience in in-person and online training, facilitation, consulting, education, assessment and/or related skill sets
• Experience in collaborating with outside organizations
• Experience with networking and building relationships or coalitions

Supervisor: Director of Marketing and Communications

Leadership Level: Manager

Location: Remote from CO, IL, IN, MA, MD, MI, NC, NY, OH, TX, VA, or WI with four trips to our Chicago office per year.

Compensation: $65,000 - $80,000 annually, plus excellent benefits. Please read more about our benefits here.

Benefits: Interfaith America offers medical, dental, vision, disability, life insurance and generous paid time off options, based on full-time, part-time, and other employment statuses. For employee only coverage of medical, dental and vision, Interfaith America covers 100% of the premium costs.

Other Requirements: The Email Marketing Manager position requires the ability, with or without reasonable accommodation, to: maintain regular attendance; work cooperatively with others; adhere to Interfaith America personnel policies and safety rules; sit and/or stand for extended periods of time; operate standard office equipment, including computers, telephones, photocopiers, and projectors; communicate orally, in writing, and via computers and digital devices; and requires close visual acuity to prepare and analyze data and figures, transcribe, view a computer terminal and other office equipment.

Interfaith America is an Equal Opportunity Employer, and does not discriminate on the basis of religion, race, ethnicity, national origin, age, gender, sexual orientation, disability, pregnancy, marital status, or any other status protected by applicable law. Reasonable accommodation will be provided as needed to enable qualified applicants with a disability to participate in pre-employment procedures.