Communications & Digital Marketing Associate

Samaritan’s Feet International is looking for a communications - digital marketing associate to join our team.

This role will oversee Samaritan’s Feet International’s marketing and communication initiatives to accurately represent the organization’s brand as well as digital platforms, including the website, social media accounts, email and other dissemination tools. This person will publish and promote marketing, editorial, and fundraising content/campaigns as well as across social media. This role is responsible for overseeing the implementation of both internal and external communication strategies. The duties include managing external communication channels like social media platforms, company websites and media relations, writing copy for company newsletters or memos and adhering to a company’s brand by publishing content and marketing materials. Additionally, the ideal candidate will understand market trends, research target donors, and develop created strategies to reach them. Additionally, they track, analyze, and report on performance metrics as well as create and executive digital campaigns.

This department not only supports other departments within the organization with their general marketing needs, but also have the opportunity to share the work and impact the organization is doing with their supporters and beyond. This position will oversee social media efforts, help with basic internal graphic design needs, and support the marketing department with various tasks.

The ideal candidate will have strong aesthetic instincts for digital layouts and publishing and an exceptional eye for detail; a keen understanding of major social media platforms’ tools and distinct uses; and a passion for digital strategy, results, and analytics. Additionally, the candidate should possess a strong understanding of communications strategy, media relations, and digital marketing, with a passion for our mission of providing hope and support to children in need worldwide.

This person must be exceedingly well organized, flexible and fully supportive of the mission of Samaritan’s Feet International (SFI).

Key Responsibilities:

Communications:

• Develop and implement comprehensive communications strategies that align with the organization's goals and mission.
• Collaborate with senior leadership to ensure messaging is consistent and impactful across all platforms.
• Create, as needed, donor email journeys with planned multiple touchpoints.
• Be able to create landing pages, fundraising pages or forms and collect data.
• Manage Google Analytics for website and meta-analytics for social media engagement.
• Update website: general upkeep, events, missions, special campaigns.
• Assist with online store using Woo Commerce and monitor sales and performance.
• Work with other departments to create and monitor various marketing campaigns as needed (ex: Hope Givers, NILs, etc).
• Graphic Design: Complete simple design work such as flyers, presentations, and graphics to help support internal department needs and that align with brand standards.
• Story Leads: Consistently work with other departments to develop interesting story leads to send to Communications Manager, while also using social media.
• Creative Collaboration: Collaborate with the marketing team to support email marketing, public relations, stories, videos, photography, etc. Bring those creative ideas to help us improve what we share with the outside world.
• Project/Data Management: Maintain and update digital photo library and regional press list. Coordinate meetings to keep annual and seasonal goals on track.
• Other: Ability to host focus groups, conduct surveys, and complete research. Willingness to travel and lead shoe distributions, as needed.

Media Relations:

• Build and maintain relationships with media outlets, journalists, and influencers to enhance the visibility of Samaritans Feet.
• Craft press releases, media kits, and other materials to effectively communicate key messages and initiatives.
• Coordinate press events, interviews, and speaking engagements for organizational leaders.

Content Creation and Management:

• Oversee the development of compelling content for various channels, including website, social media, newsletters, and promotional materials.
• Ensure all content adheres to brand guidelines and reflects the mission and values of Samaritans Feet.

Digital and Social Media Strategy:

• Grow the organization’s social media presence, creating engaging and shareable content that drives awareness and engagement.
• Develop and executive social media marketing strategies across various platforms including Facebook, Instagram, X, YouTube and LinkedIn.
• Stay updated on industry trends and best practices in social media marketing and graphic design.
• Create and send monthly mass emails (eNewsletter, Thankful Thursday, Missions, Volunteers, etc.) using Bloomerang platform.
• Analyze and report on social media metrics to refine strategies and improve outreach.
• SEO analysis
• AI integration

Public Relations and Community Engagement:

• Identify opportunities for partnerships and collaborations with other organizations and stakeholders to further the mission of Samaritans Feet.
• Represent the organization at community events, conferences, and networking opportunities to promote our initiatives.

Crisis Communication:

• Develop and implement crisis communication plans as needed, ensuring timely and transparent communication with stakeholders.

Qualifications:

• A degree in English, Journalism, Communications, Public Relations, or Marketing is preferred.
• Minimum of [5-7] years of experience in communications, media relations, or public relations, preferably within a nonprofit organization.
• Extensive experience and judgment to plan and accomplish goals.
• Proven track record of successful media placements and strong relationships with media outlets.
• Strong writing, proofreading, layout and design, professional printing/publishing skills, including ability to present concepts verbally.
• Proficiency in digital marketing tools and social media platforms.
• Strong analytical skills to assess the effectiveness of communications efforts.
• Ability to work collaboratively and manage multiple projects simultaneously.
• Passion for social impact and a commitment to the mission of Samaritans Feet.

What We Offer:

• A meaningful opportunity to contribute to a global mission.
• A supportive and collaborative work environment.
• Professional development and growth opportunities.
• Family friendly work environment

Communications Manager Essential Skills

• Collaborate with other teams to identify the public voice of the brand.
• Create style guides and brand voice outlines for all public relations, marketing, advertising and other vital departments.
• Consult with executive management to develop effective communication procedures and policies for various situations or crises.
• Draft press releases and speeches following organizational news.
• Write letters, interdepartmental memos and other business correspondence.
• Communicate with media outlets and journalists and create press kits.
• Develop materials to educate staff on communication practices.
• Coach and assist team members in improving communication skills.
• Perform communications research and monitor the progress of various communications strategies.

Desired Skills and Qualifications

• Exceptional communication abilities, including writing, speaking and active listening.
• In-depth knowledge of best writing and messaging practices for business correspondence, public relations, advertising, marketing and sales copy and social media.
• Professional understanding of graphic design with experience in WordPress, Canva, Adobe or similar graphic design tools.
• Ability to effectively engage with team members of all levels and across departments.
• Great project management skills, including time management, goal setting, and prioritization.
• Good data analysis, problem-solving and critical thinking skills.
• Advanced organization abilities.

This is a full-time position working 40 hours per week and is based in Charlotte, NC.

We offer a competitive compensation and benefits package including Health, Dental, Vision and Life Insurance, a 401k retirement plan, Employee Assistance Program, 10 paid holidays and a generous PTO.

Please provide your salary requirements when you apply to be considered for an interview for this position.

Samaritan’s Feet International currently offers the following benefits to its employees.

• PAID TIME OFF (PTO) – 120 hours (15 Days)
• 2 Floating Holidays
• 10 Paid Holidays Per Year
• 1 Remote Day Per Week
• 25% Discount for Samaritan’s Feet Mission Trips: Samaritan’s Feet employee and their partner who wish to participate in Samaritan’s Feet mission trips will receive a 25% discount off the base cost of the trip. As an added benefit, the employee is not required to use their PTO to go on a trip. One trip per calendar year.
• Health Insurance: Samaritan’s Feet International provides medical coverage. The company pays for 1/2 of the monthly premium for employees only .All other family members’ premiums are paid 100% by the employee.
• Health Savings Account: Available only on select health insurance plan that you select. Depending on the Option of Health Insurance you selected, you may be able to Enroll in Health Savings Account or Health Care Flex Spending.
• Dental Insurance: Optional – The company pays for 1/2 of the monthly premium for employees only. All other family members’ premiums are paid 100% by the employee.
• Vision Insurance: Optional – The company pays for 1/2 of the monthly premium for employees only. All other family members’ premiums are paid 100% by the employee.
• Short- and Long-Term Disability: All full-time and eligible employees are covered in Long Term Disability, Short Term Disability and are paid for by Samaritan’s Feet International.
• Life and Accidental Death & Dismemberment (AD&D): Insurance policies paid for by Samaritan’s Feet International. NOTE: Employee must Enroll in this Benefit and name a Beneficiary.
• Voluntary (employee-paid) Group Life and Accidental Death & Dismemberment (AD&D).
• Voluntary Disability Insurance – employee paid.
• Other Voluntary Insurance offered by Insperity – (employee paid coverage) includes:
  • Accident
  • Critical Illness Insurance
• 401(k) Retirement:
• Wellbeing - Insperity offers on-demand information and resources for Wellness. Wellness encompasses the comfort, health and happiness of the whole person. These on-demand resources support every aspect of your health. I
• Employee Assistance Program
• 24/7 Telemedicine – Virtual medical and behavioral visits available through your Insperity benefits.