Performance Marketing Specialist (Digital Ads Manager)

Job Title: Performance Marketing Specialist (Digital Ads Manager)

Location: Remote, must be capable of working closely with colleagues in European Time zones.

Start Date: October 31st or as soon as possible.

Application Deadline: Rolling deadline until the position is filled

About us:

WePlanet is a global grassroots movement of citizens, scientists, experts and activists campaigning to defend science-based solutions to climate change, biodiversity loss and development. We are solutions-agnostic, going where the evidence takes us to advocate for technology, policy changes and outcomes that deliver our core objectives in the fastest, fairest and broadest ways possible. We are a progressive community that is explicitly non-partisan and non-party political. We draw on the philosophy of Ecomodernism whilst actively challenging powerful vested interests that dominate global environmental systems. We are entirely funded by philanthropic foundations and small donors and we do not accept corporate donations.

Our core objectives are:

• A fast exit from fossil fuels
• Radically reforming land use to feed the population while sparing land for rewilding
• Accelerating global south prosperity in a fair and equitable way

This means we are specifically campaigning to:

• Preserve and expand nuclear energy as a means to rapidly advance both de-carbonisation, and increase carbon-free prosperity around the world, especially in the Global South.
• See a rapid transition away from animal proteins to alternative proteins like plant-based proteins, precision fermentation and cultivated meats and dairy.
• Support yield increasing innovations such as CRISPR-Cas9 to feed a growing population whilst reducing agricultural chemical use.

Supporting these aims is a core requirement of this role.

The WePlanet network is made up of individual national organisations and is supported by a central secretariat which has secured funding for an exciting new programme of public supporter development and digital fundraising. The building of this new movement provides an opportunity to break from old-fashioned attitudes towards the environment, to defend science, elevate humanity and liberate nature.

About the job:

WePlanet is looking for a Performance Marketing Specialist (Digital Ads Manager) to help us grow our supporter email lists to enable us to raise more money and have a greater impact.

Your primary focus will be to develop and deliver our Facebook and Google advertising strategies. Your job will include identifying online advertising opportunities on other social media platforms, but your work will primarily focus on Meta platforms.

This will be a new role in a young organisation embarking on a major project to build a public supporter base. The role requires past experience in running successful ad programmes and the ability to hit the ground running, operating flexibly within an evolving work environment.

The role reports to the Digital Mobilisation Director, and forms part of a team including colleagues specialising in branding and design, campaign creation, earned media and a new role focusing on Online Fundraising.

As Performance Marketing Specialist (Digital Ads Manager), your tasks will be:

• Develop and execute our new paid-for advertising growth strategy focusing on hitting our quantified growth targets
• Focus primarily on Meta and Google platforms to generate the highest returns for the lowest possible costs.
• Developing and testing new paid for advertising opportunities such as other social media platforms.
• Develop content ideas drawn from our core campaigns and also capture news-cycle-driven opportunities.
• Draft copy informed by our communications guidelines
• Work with our Creative Director on developing new replicable ad set designs to test.
• Draft advertising copy designed to engage and recruit as many potential public supporters (campaigners and funders) as possible.
• Work with our in-country partners to help them maximise opportunities in their national markets and local languages.

Key qualifications and experience:

• 3-5 years experience in leading or managing digital advertising programmes, preferably with significant budgets.
• A proven track record in performance marketing and lead generation.
• Experience crafting, executing, and scaling up paid online advertising.
• Excellence in using data to track, measure and benchmark performance
• A flexible approach, agile thinking and an ability to communicate ideas and propose recommendations.
• Project and time management skills
• Excellent communication and copywriting skills
• A background in trying new ideas and innovation and willing to explore new technologies and platforms to capture new growth opportunities.
• Experience working in a transnational and cross-cultural remote working environment

Extra skills: Bonus Skills and knowledge

• Email marketing or writing for campaigns
• An activist or campaigning background
• A science or technical background
• Video editing or other digital media

What we offer:

Contract: Freelance to start, with future opportunity for permanent employment

Salary Range: competitive relative to home market and depending on experience

Working hours: Full-time position (40hrs/week);

Location: Remote, with the ability and willingness to work closely with colleagues in an Eastern European Time Zone

We are committed to being a diverse and inclusive workplace, which is why people from communities that experience discrimination based on race, ethnicity, women, people with disabilities, and LGBTQ+ people are especially encouraged to apply.

Next steps:

If you are interested in this position, please send an application to work@weplanet.org in English, including the following:

• A brief covering letter (no more than 2 sides) outlining your motivation to apply, highlighting your experience in meeting the job requirements
• A CV or resume no more than two sides
• Please indicate your native language, and (where applicable) your language skills in English (and any other languages) according to the European framework scale from A1 to C2.
• 2 Relevant samples of your work
• 2 Referees (no contact will be made without prior notice)

Our recruitment process involves the following stages:

• Evaluation of applications
• Online task assessment for a shortlist of applicants
• 1-2 round interviews (online and in-person)
• Final decision

Link to full job description https://www.weplanet.org/jobs#performance-marketing-specialist