Digital Associate

Make the Road States (MRstates), a 501(c)(3) organization, is the national home for the second-generation Make the Road family of organizations that serve to uplift the voices of working-class immigrants, women, LGBTQIA people, and people of color.

Make the Road Nevada (MRNV), a 501(c)(3) organization, holds a vision for Nevada that begins with building a strong grassroots foundation in Las Vegas and it ends with elevating the power of working-class immigrant communities in every community around the state. We do this by informing, empowering, and mobilizing our community to take action on important issues affecting their families and loved ones.

The communications department of a non-profit is essential for shaping its public image, engaging stakeholders, and advancing its mission. It manages branding, media relations, content creation, digital strategy, and internal communication, while promoting events and advocating for policy changes. By collaborating with other departments, it develops strategic messaging to mobilize supporters, strengthen donor relationships, and build the organization’s reputation. Through storytelling and digital outreach, the team amplifies the non-profit’s impact, often balancing limited resources while navigating diverse audiences and evolving media trends. Ultimately, the department drives awareness, action, and community support to achieve the organization’s goals.

Current Opening:

The Digital Associate (DA) will support the Communications Director in the organization's events, actions, and campaigns on digital platforms by developing content and monitoring digital platforms. This will ensure that messaging is consistent and aligns with the MRNV mission. DA will establish brand identity across all social media channels while developing content for online engagement and brand awareness.

Key Responsibilities but not limited to:

• Assisted the team in producing and updating artwork for print and digital campaigns, including but not limited to media kits, event flyers, web and social media assets, event programs, e-newsletters, animations, and other projects as assigned.
• Regularly schedule and maintain all social accounts with new and existing graphics through the social media manager platform (Hootsuite or similar platforms).
• Assists the team in preparation for new ideas and fresh designs as assigned for print and web deliverables, servicing a variety of internal MRNV/MRA projects.
• Resizes & rebrand existing artwork as assigned for print, social media & web.
• Works in collaboration with all areas within the organization.
• Assists with preparation for actions/press events as directed.
• Helps to ensure consistency and continuity with brand identity in all assets.
• Performs other duties as assigned.
• Attend weekly member meetings, events, and actions when needed.
• Perform social media monitoring and rapid response using various tools and online resources to track daily relevant trends of relevant local issues and the national media landscape.
• Assist in writing and editing for online content.
• Visual storytelling, including Video production, graphic design, and photography.
• Responsible for managing the procurement, coordination, and delivery of printed materials. Tasks include requesting quotes, following up with vendors, and ensuring the timely completion of print jobs to meet organizational needs.
• Conduct audience research and analysis to understand preferences and behaviors.
• Develop comprehensive content strategies aligned with organizational goals.
• Plan, execute, and evaluate digital campaigns to raise awareness and drive engagement.
• Support website maintenance and updates, ensuring accuracy and optimization.
• Evaluate performance metrics and prepare reports to communicate insights and successes.
• Member organizing and leadership development:
• Engage with the community at a state level by preparing the staff and members.
• Be proactive on how we can grow the participation of our membership
• Recruit and manage digital volunteers and create and maintain community spaces for highly engaged members like Facebook, WhatsApp, and/or Slack groups.

Requirements:

• Eligibility to work in the U.S.
• Bilingual in Spanish/English (both written and verbal).
• Fully vaccinated with an FDA-approved COVID-19 vaccine.
• Commitment to collective action and community organizing.
• Experience in a multicultural work environment.
• One year of experience using social media platforms (Twitter, Facebook, and Instagram) for social justice campaigns.
• Comfort with multitasking and meeting deadlines in a fast-paced environment.
• Commitment to social and economic justice.
• Effective verbal and listening communication skills.
• 1-2 years of experience in marketing, communications, community engagement, journalism, or related field.
• Ability to work in office, this position is not a remote position
• Proficiency in crafting content for social media and digital platforms.
• One year of experience using social media platforms (Twitter, Facebook, and Instagram) for social justice campaigns.
• Ability to use personal phone to conduct work-related communications and activities including texting and phone banking
• Ability to work regular evenings and occasional weekends as needed to support campaign activities, community events, and organizational meetings.

Salary and Benefits:

MRStates offers an excellent benefit package including health insurance, 401K, and generous paid vacation, sick, personal days. The salary range for this position is from $50,591 to $61,809.

How to Apply:

Please attach cover letter/resume and submit all documents to the Make the Road New States career center.

Make the Road believes that social change is best achieved through grassroots community-based organizing that flows directly from and engages the community demanding the change. As a membership-based organization, we are committed to providing equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, criminal history, or Veteran status. We strongly encourage those from historically excluded groups to apply.