Marketing Lead, Khan Academy Kids

ABOUT KHAN ACADEMY

Khan Academy is a nonprofit with the mission to deliver a free, world-class education to anyone, anywhere. We believe that every child deserves the chance to learn regardless of where they are or their circumstances. Our proven learning platform offers free, high-quality learning content that covers core academic subjects from pre-K to early college.

ABOUT KHAN ACADEMY KIDS

Khan Academy Kids is a free and fun learning program for children ages 2-8. Kodi Bear and a cast of animated characters lead children on a personalized education journey filled with fun, standards-aligned activities in early literacy, math, executive functioning and social emotional skills. Built by a small but mighty team, Khan Academy Kids is used by millions of children in homes and classrooms around the world.

OUR COMMUNITY

Our students, teachers, and parents come from all walks of life, and so do we. Our team includes people from academia, traditional/non-traditional education, big tech companies, and tiny startups. We hire great people from diverse backgrounds and experiences because it makes our company stronger. We value diversity, equity, inclusion, and belonging as necessary to achieve our mission and impact the communities we serve. We know that transforming education starts in-house with learning about ourselves and our colleagues. We strive to be world-class in investing in our people and commit to developing you as a professional.

THE ROLE

As the Khan Kids Marketing Lead, you will be responsible for developing and executing comprehensive marketing strategies that drive brand awareness, customer acquisition, engagement, and revenue. You will work closely with cross-functional teams to create targeted campaigns that resonate with school districts, teachers, and families across multiple marketing channels.This role requires a deep understanding of the early and elementary education market, strong leadership skills, and the ability to adapt to the unique needs of each audience segment.

KEY RESPONSIBILITIES:

• Strategy Development: Develop and implement a multi-channel marketing strategy that targets school districts, teachers, and families (with children ages 2-8), ensuring alignment with overall business objectives
• Campaign Management: Lead the creation, execution, and optimization of marketing campaigns across various platforms, including email, social media, app stores, and content marketing
• Market Research: Conduct market research to identify trends, customer needs, and competitors within the education sector, and use insights to inform marketing strategies
• Brand Positioning: Strengthen the company’s brand presence within the education market by crafting compelling messaging that speaks to the unique needs of each audience segment
• Content Creation: Collaborate with content creators to develop educational and promotional content that engages and informs school administrators, teachers, and families
• Partnerships & Collaborations: Build and maintain relationships with key stakeholders, including school district administrators, educational organizations, and influencers within the education space
• Analytics & Reporting: Monitor and analyze the performance of marketing initiatives using key metrics, and provide actionable insights to optimize future campaigns
• Team Collaboration: Work closely with the product and sales teams to coordinate marketing strategy with the product roadmap and sales plan. Provide these teams with feedback from the market to strengthen our value proposition.

WHAT YOU BRING:

• Experience: Minimum of 5-7 years of marketing experience in the education market, preferably with mobile apps. Experience marketing to school districts and educators is highly desirable.
• Skills:
  • Proven track record of developing and executing successful marketing strategies, especially on modest budgets
  • Strong understanding of the education market and its unique challenges
  • Experience marketing mobile apps and digital content; understanding of App Store marketing and how to drive user acquisition
  • Excellent communication skills with the ability to craft clear and compelling messaging for a variety of audiences
  • Ability to determine key metrics, analyze data, and derive actionable insights
  • Proficiency in marketing tools and platforms (e.g., Salesforce Marketing Cloud, Google Analytics, social media platforms)
  • Leadership experience with the ability to work cross-functionally and inspire a team of collaborators
• Personal Attributes:
  • Strategic thinking combined with a willingness to roll up your sleeves and execute
  • Ability to work in a fast-paced, dynamic environment
  • Passion for education and making a positive impact on learning outcomes

PERKS AND BENEFITS

We may be a non-profit, but we reward our talented team extremely well! We offer:

• Competitive salaries
• Ample paid time off as needed – your well-being is a priority
• Generous parental leave
• An exceptional team that trusts you and gives you the freedom to do your best
• The chance to put your talents towards a deeply meaningful mission and the opportunity to work on high-impact products that are already defining the future of education
• Opportunities to connect through affinity, ally, and social groups
• And we offer all those other typical benefits as well: 401(k) + 4% matching & comprehensive insurance, including medical, dental, vision, and life

At Khan Academy we are committed to fair and equitable compensation practices, the well-being of our employees, and our Khan community. This belief is why we have built out a robust Total Rewards package that includes competitive base salaries, and extensive benefits and perks to support physical, mental, and financial well-being.

The target salary range for this position is $120,800 - $151,000. The pay range for this position is a general guideline only. The salary offered will depend on internal pay equity and the candidate’s relevant skills, experience, qualifications, and job market data. Exceptional performers in this role who make an outsized contribution can make well in excess of this range. Additional incentives are provided as part of the complete total rewards package in addition to comprehensive medical and other benefits.

MORE ABOUT US

• Sal’s TED talk from 2011
• Sal’s TED talk from 2015
• Sal's TED talk from 2023

Our team: http://www.khanacademy.org/about/the-team