Digital Content and Social Media Coordinator

Reporting to the Digital Media Manager, the Digital Content and Social Media Coordinator will play a vital role in driving GLAD Law’s digital and social media strategy. This position involves creating engaging multimedia content, implementing digital campaigns, and supporting communications efforts to amplify GLAD Law’s mission and connect with diverse audiences. This is a hybrid position based in Boston, MA and may require occasional travel.

Responsibilities:

Digital Campaigns and Engagement:

• Support execution of the organization’s digital strategy, ensuring alignment with overall advocacy, education, and engagement goals.
• Track and analyze social media, website, and email metrics.
• Collect insights and recommendations and share with the inter-departmental Communications team and other stakeholders to optimize performance and improve strategies to realize our digital and social media goals.
• Support regular functioning of GLAD Law’s website and other digital assets: building and maintaining pages, SEO, troubleshooting 404 errors, setting up and maintaining redirects and source codes, etc.
• Build and test emails to update supporters on GLAD Law’s work, share resources, event invitations, and action alerts.
• Support implementation of digital campaigns, including email series, digital newsletters, and other communications plans that engage audiences and align with GLAD Law’s messaging and goals.

Design and Multimedia Projects:

• Produce graphics and animations for social, web, and email, along with print assets, including event collateral and Know Your Rights materials.
• Plan, shoot, edit, and caption highquality video content for social media, campaigns, and events.
• Manage production timelines, ensuring projects are completed on schedule.

Cross-Department Collaboration:

• Partner with legal and development teams to create content that supports organizational goals.
• Work closely with the Communications team to maintain a consistent voice and tone across digital platforms.

Bachelor’s Degree in a related field a plus. A degree is not required; we value relevant work experience and skills. Candidates with diverse backgrounds and nontraditional career paths are encouraged to apply.

• 1-3 years of relevant experience, preferably in a nonprofit or advocacy setting.
• Excellent written and verbal communication skills; Works well in a fast-paced team environment, coordinating efforts across departments.
• Skilled in crafting compelling, inclusive, and accessible digital content; proficient in Canva and Adobe Creative Suite.
• Strong understanding of social media trends, platform algorithms, and engagement strategies; Ability to analyze metrics and optimize content for engagement and growth.
• Experience with video editing tools (e.g., Adobe Premiere, Final Cut Pro) and creating platform-tailored content.
• Familiarity with CMS (e.g., WordPress) and email platforms (e.g., Pardot, HubSpot) preferred.
• Demonstrated ability to develop innovative approaches to engage audiences and advance GLAD Law’s mission.
• Dedication to advancing equity, diversity, and inclusion; Demonstrated understanding of and sensitivity to issues affecting LGBTQ+ communities and people with HIV.