Senior Marketing and Communications Strategist

Location: Colton, California (Hybrid)

Position Type: Full-Time Exempt

Salary Range: $75,000-$100,000/year

Reports To: Executive Director

Overview:

The Senior Marketing and Communications Strategist plays a key role in advancing the mission and vision of the Inland Empire Labor Institute (IELI).

This job description may be revisited and is subject to change at the direction of the Executive Director.

Duties and Responsibilities include, but are not limited to:

• Develop and implement an organizational brand that is used for marketing and social media content creation.
• Develop and implement a communication strategy that includes media outreach and social media content creation.
• Research and write press releases, and content for the company website, infographics, blogs, and newsletters.
• Acquire and maintain a detailed knowledge of the company’s policies, principles, and strategies, and keep up-to-date with relevant developments.
• Arrange and coordinate press conferences, and plan events.
• Facilitate the resolution of disputes with external role-players.
• Adhere to the company’s style guide, ensuring that we produce a highquality and error-free copy.
• Work with key internal role-players to brainstorm content ideas, in line with the company’s
• strategy and in support of various brand initiatives.
• Support and evaluate results of communication campaigns with the team.
• Build and maintain relationships with journalists and key external role-players.
• Data Management and Reporting-reporting website and social media analytics

Qualifications:

• Bachelor's degree in marketing, communications, journalism, or a related field (e.g., graphic design, public relations) required; Master's degree preferred.
• Minimum of 3 years of experience in marketing, communications strategy development, with a proven track record of building strategic communication and marketing organizational plan
• A portfolio of work available for review
• Excellent written and verbal communication skills
• Works well under pressure and meets tight deadlines
• Highly computer literate with capability in email, MS Office, and related business and
• communication tools
• Content writing experience for all media platforms
• Proven social media and networking expertise
• Strategic and creative mindset
• Meticulous attention to detail
• Knowledge communication strategies, and adult learning principles
• Strong communication, negotiation, and interpersonal skills, with the ability to collaborate
• effectively with diverse stakeholders; bilingual English/Spanish preferred
• Experience with data management and reporting, including proficiency in MS Office Suite,
• Google Workspace, database management software, Zoom, AirTable, Canva, Adobe PRO
• Commitment to social and economic justice, with a focus on promoting equitable access to
• employment opportunities and career advancement
• Experience in labor unions and/or community-based organizations and familiarity with Inland
• Empire region preferred

About IELI:

Established in 2020, the Inland Empire Labor Institute is the 501(c)(3) wing of the Inland Empire Labor Council, a regional AFL-CIO affiliate with 290,000 members across Riverside and San Bernardino counties. The IELI partners with economic, social, and environmental organizations to prioritize the needs of workers in uplifting communities and families. We see labor unions as a key force for promoting workers' rights, economic justice, and democratic participation, and support regional development that is socially equitable, ecologically sustainable, and culturally diverse. The IELI is regional co-convener for California Jobs First and formerly an operating training and workforce development project Plug In IE.