VP of Integrated Marketing

This is not just a job opportunity, this is an opportunity to transform lives!

Summary

The Vice President leads the Integrated Marketing team in crafting communications that attract donors and connect them more deeply to the ongoing work of Bible League. Print, broadcast, and digital channels convey powerful stories of lives transformed to prospective, existing, and former BLI donors. The Vice President brings strategy and leadership to ensure a seamless, coordinated, and timely experience for all audiences.

The marketing team integrates with Bible League’s other Advancement and Scripture Engagement teams. The Vice President has primary responsibility for serving Bible League’s 30,000+ general donors through an array of communication channels and provides essential support to the donor relations team in serving middle, major, and executive donors. To that end, the Vice President builds and maintains strong working relationships with peers across the organization to support the work of the whole organization.

Data analysis helps the Vice President to measure effectiveness of existing efforts and opportunity for new ones. This includes working with the CRM team and others in the organization to build data collection and reporting systems.

Bible League International serves the under-resourced Church with Bibles and training to transform lives worldwide through God’s Word! Our team is excited about God’s calling on our ministry and serves Him in His mission for the world, with commitment and joy. We hope you will consider His leading in using your God-given gifts and abilities to help fulfill the Great Commission in serving at Bible League International! For more information about Bible League International, visit https://www.bibleleague.org/. Also take a moment and view our careers video to learn more about our culture through our staff at Bible League.

Duties

1. Develop and implement Bible League’s overall integrated marketing strategy. Update this annually, in consultation with the EVP for Advancement, the VP for Development Services, and the leaders of the Donor Relations Team.
2. Ensure all Integrated Marketing channels are executed with excellence.
3. Develop, introduce, and execute new initiatives; involve and educate all stakeholders within the Advancement Teams and across the organization.
4. Lead and oversee the Marketing Core Team (Storytelling, Digital, and Production). Work with them to accomplish the above essential duties.
5. Lead the Integrated Marketing team in the development and distribution of donor and other stakeholder communications across print, broadcast, digital, and other channels in order to create, sustain, and deepen donors’ experience of, connection with, and commitment to Bible League.
6. Develop and implement new strategies and tactics to increase Bible League International’s brand awareness, lead generation, and new donor acquisition at scale, as well as to re-engage and regain lapsed donors.
7. Develop and implement (in collaboration with Development Services) a calendar of communications to donors at all levels across multiple channels; including customized journeys for identified subgroups of donors (i.e, monthly sustainers, planned givers, etc.). This may include design and development of multiple campaigns to take place through the course of each fiscal year.
8. Manage relationships with outside agencies to support marketing initiatives. (This may include advertising, public relations, printing, software, and/or related third parties.)
9. Evaluate effectiveness of integrated campaigns and recommend changes as needed.
10. Develop and direct execution of new marketing strategies; ensure communication and brand consistency across channels.
11. Analyze current Marketing Data and donor feedback to identify growth opportunities. This includes seeking out new platforms and markets for new donor/relationship generation, decreasing Cost Per Acquisition, increasing donor dollars and brand awareness, and establishing credibility with new and prospective donors.
12. Work with the Development Services team, IT, and other colleagues to develop data collection and reporting systems, including clear and intuitive dashboards and other reporting mechanisms for Advancement Team and other Bible League leaders.
13. Guide the Marketing team in supporting the communications needs of Scripture Engagement, US Ministries, and other BLI colleagues.
14. Domestic and international travel as required up to no more than 10% of overall time.
15. Perform additional projects as assigned by the Executive VP of Advancement

Organizational Relationships

Responsible to: EVP of Advancement

Responsible for: Director of Storytelling, Director of Digital Marketing, Director of Marketing Production, Senior Director of Broadcast Media

Collaborates with: Donor Relations Team, Development Services Team, IT, Scripture Engagement, and other project stakeholders.

Qualifications

1. Must be a Christian, having a personal relationship with Jesus Christ. Must also agree with our statement of faith and conduct his/herself in a Christ-like manner.
2. Bachelor’s degree in communication, marketing, or related field required; Master’s degree preferred.
3. Must have a minimum of ten years’ experience in Marketing, fundraising, or related field; or commensurate experience leading the marketing function of a large organization.
4. Able to lead a team of managers across multiple disciplines in development of communications strategy across multiple channels with daily and weekly production deadlines.
5. Able to analyze, report and draw meaningful conclusions from a variety of data sources.
6. Able to assess and refine work processes to increase efficiency and effectiveness.
7. Able to work and build relationships across lines in a matrixed organization.
8. Strong and professional communication-skills.
9. Able to think strategically and to develop and present compelling arguments for recommended changes in marketing strategy and tactics.
10. Experience with Virtuous CRM and Marketing Tools preferred.

Standards of Performance

1. Comply with established organizational rules, policies, and procedures.
2. Perform duties efficiently and responsibly, completing tasks on a timely basis. The ability to identify problems and weaknesses and to take the initiative to implement corrective measures as within his/her authority and responsibility.
3. Hours on the job, punctuality, and demonstrating a consistent attitude of cooperation.
4. Takes initiative to improve the skillset and keep current on IT technologies and events by reading technical articles and attending appropriate classes and seminars.

In day-to-day responsibilities, this position will carry out Bible League International’s core values which are:

• • Prayer – Our relationship with Jesus Christ.
  • Calling – God’s call into His work.
  • Service – Serving God and others.
  • Unity – Working together in unity.
  • Integrity – In line with God’s Word in word and deed.
  • Vision – A Christ-centered hope and perspective.

Performance Evaluations

You will meet with your manager quarterly in alignment with our fiscal year to discuss your accomplishments and priorities.

Bible League International offers employees a comprehensive benefits package i.e. a generous 401k plan, an Employee Assistance Program, Tuition Reimbursement, and more. As a part of our Statement of Faith BLI champions the training and professional development of our employees. We are also Public Service Loan Forgiveness qualifying public service employer. If you want to learn more about this exciting role or if you would like to apply, please visit our application site here.

We consider applicants for all positions without regard to race, color, gender, national origin, age, disability, marital or veteran status, or any other legally protected status. We embrace diversity, equity, and inclusion because we feel it enriches us as an organization and reflects God’s love. Bible League International is a nonprofit, non-denominational, faith-based organization. Pursuant to the Civil Rights Act Section 702, the Bible League has the right to hire only candidates who agree with Bible League's Statement of Faith and profess Jesus Christ as their personal Lord and Savior.