Digital Communications Manager

Cover Letter is required with application. Please attach or link portfolio as well.

ORGANIZATIONAL BACKGROUND

VRL/A are national, nonpartisan, civic leadership organizations committed to training anti- racist, feminist leaders who support democracy reform and representative government. We use training, technology, and community to create large-scale impact on women and gender- expansive people’s representation, to fuel their ambition for political leadership, and close the knowledge gap around civic engagement.

Our mission is to unleash the political power of women and gender expansive people as voters, candidates and leaders to create and sustain an equitable democracy. Our vision is nothing short of a country where women and gender-expansive folks are the majority of office holders at every level of government, forging the democracy we deserve.

Launched in 2014, VRL/A was founded with the central tenet that at every level of government, more women and gender-expansive people’s representation means greater impact and efficiency. Leveraging our award-winning Run As You Are curriculum, VRL/A trains women and gender-expansive people to run for office, and win. To date, VRL/A has worked with tens of thousands of people – nearly 60% of whom are people of color. Alumni are proudly serving on city councils, county boards, state houses, supreme courts, and in Congress.

Today, VRL/A has grown six times since its founding. With a deepened commitment to transform the leadership of our public offices, VRL/A has implemented the Run/51 Project, a moon-shot goal of gender parity in all 50 state legislatures. RUN/51 is now the primary focus of VRL/A’s programming.

OVERALL FUNCTION

VRL/A is seeking a Digital Communications Manager who has experience managing the full suite of an organization’s digital presence, including social media, text, digital ads, websites, and email. The ability to think strategically about engaging with our audiences is crucial.

The Digital Communications Manager is responsible for executing a holistic program across our digital properties. The Digital Communications Manager plays a crucial role in elevating the importance of women and gender-expansive people in office and showcasing VRL/A’s expertise and data to raising our profile. This role is critical to engaging and inspiring audiences while amplifying our mission across digital platforms.

The Digital Communications Manager will be a part of a five-person Communications and Data team and will collaborate closely with all departments at VRL/A, including the political, development, operations, and finance development teams. This position reports to the Director of Communications.

KEY RESPONSIBILITIES

Responsibilities include, but are not limited to:

• Working with the Communications Director to manage VRL/A social media platforms, including content development, community management, and supporting strategy to grow and deeply engage our social audiences
• Managing VRL/A email program, including developing strategy for campaigns, drafting and editing emails, coordinating with the development team, managing email segmentation and automation, and managing the editorial schedule
• Providing communications support for VRL/A trainings and events, including developing and executing a marketing plan to promote events, setting up registration pages, managing swag, and ensuring branding and messaging consistency
• Updating the VRL/A websites, including news clips, statements, and press releases
• Tracking performance across digital platforms to determine success, glean insights, and adjust strategy as needed

QUALIFICATIONS

• Four to six years of experience working in communications, marketing, advocacy, politics, and/or organizing.
• Experience managing digital content and managing social media platforms (Instagram, Facebook, X, LinkedIn), with a track record of deeply engaging online audiences.
• Strong technology background, including expertise with content management systems (Action Network or similar), understanding of digital trends and landscape; working knowledge of SEO, growth tracking, and web-related analytics.
• Strong visual storytelling experience is required. Proficiency in design and video editing tools (e.g., Adobe Creative Suite, Apple Movie, Final Cut Pro, Canva) is a major plus.
• Excellent writing, editing, and verbal communication skills; ability to develop engaging content across platforms.
• Strong project management skills, with the ability to coordinate across multiple projects and respond to real-time priority shifts.
• Proven commitment to work collaboratively with colleagues, candidates, community members, partners, consultants, supporters, and partner organizations.
• Personal and professional commitment to advance values of diversity, inclusion, equity, and belonging.
• A growth mindset, willingness to experiment, and demonstrable passion for VRL/A’s mission.