Manager of Content Strategy and Production

The National Building Museum inspires curiosity about the world we design and build.

We are a private non-profit institution that transforms understanding of the history and impact of architecture, engineering, landscape architecture, and design. The National Building Museum educates, entertains, and engages people about the built environment and challenges them to advocate for a sustainable and equitable future.

Position Description

Reporting to the Director of Marketing and Communications, the Senior Manager of Marketing and Communications is responsible for crafting compelling content and supporting communication strategies across various platforms. This role is pivotal in shaping the Museum’s brand narrative and driving strategic communication initiatives. The ideal candidate will possess a robust background in content creation, graphic design, and strategic marketing, with a proven track record of ensuring that messaging is not only cohesive but also resonates effectively with target audiences.

The Museum uses Altru, WordFly, and Xtrulink for hosting its constituent relations (CRM), event calendar, tickets and email creation; and WordPress for the Museum’s website (nbm.org). Experience with these platforms is strongly preferred.

Essential Duties and Responsibilities

• Content Development: Create and manage content for various marketing channels including social media, email campaigns, and the Museum's website. This includes writing blog posts, designing graphics, and producing multimedia content.
• Graphic Design: Use graphic design software (such as Adobe Creative Suite and Canva) to produce high-quality visuals for marketing materials, social media posts, and promotional assets.
• Campaign Support: Assist in planning and executing marketing campaigns. This involves developing content calendars, coordinating with team members, and ensuring that all materials align with campaign goals.
• Brand Consistency: Maintain and enhance the Museum's brand identity by ensuring all content and designs are consistent with our brand guidelines and messaging.
• Photography Management: Oversee photography needs for marketing and promotional purposes, including coordinating photo shoots, managing a library of digital assets, and ensuring high-quality images are available for various campaigns and publications.
• Reporting: Monitor and report on the performance of marketing efforts, including tracking engagement metrics and providing insights to optimize future content and campaigns.
• Internal Coordination: Collaborate with various internal departments to align marketing efforts with organizational goals. This includes regular communication with the Education, Exhibitions, and Visitor Services teams to gather content and ensure cohesive messaging across all channels.
• Cross-functional Collaboration: Coordinate closely with the Digital Marketing Manager and the Community Engagement Manager to implement the Director of Marketing and Communications' strategy. This involves aligning paid, earned, shared and owned media efforts, ensuring a unified approach to promoting the Museum's exhibitions, programs, initiatives, shop, and facility rentals.
• Vendor Collaboration: Coordinate with external partners, including sponsors, vendors, and media outlets, to support marketing initiatives. This involves managing relationships and ensuring the quality and timeliness of deliverables.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proficient in design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other relevant tools.
• Proven expertise in content creation, graphic design, and strategic marketing.
• Strong project management skills with the ability to handle multiple priorities and meet deadlines.
• Excellent written and verbal communication skills, with a keen eye for detail and a strong sense of design aesthetics.
• Creative thinker, detail-oriented, proactive, and able to work collaboratively in a fast-paced environment.
• Familiarity with social media platforms, content management systems (CMS), and basic understanding of SEO principles is a plus.
• Highly organized and professional demeanor.
• Interest in architecture and design is a plus.
• Sense of humor is a must!

Our Commitment

At NBM, we pursue diversity and endeavor to create an inclusive and accessible environment for our staff, visitors, stakeholders, and Board members. We value diverse perspectives and believe the power of diversity enriches us all. Creating an inclusive environment is critical to every individual’s work. We are an equal opportunity employer, and we encourage candidates from historically underrepresented groups to apply.