Marketing Lead

About Onja

Onja is a social enterprise training underprivileged youth into world-class software developers.

We find the brightest students in Madagascar who can’t afford to continue their education, and train them in English language and software development. After just two-and-a-half years they are ready to work as remote front-end software developers in international tech teams.

Once in a job, our developers earn a good salary that helps them support their families and pay forward the opportunity to a new wave of students. They unlock exciting careers that fulfil their potential, and accelerate the development of their nation (see ‘How Onja Works’ below).

Our first cohort, ‘Wave 1’, consists of nineteen talented and committed graduates who are now working remotely for our partner companies in Europe and the US. With this immensely successful first cohort, and a proven social model, our goal is now to scale our impact: we aim to take on 360 new students over the next four years.

Our fast-growing team is very united, committed to the mission, and hardworking, but we also maintain a relaxed and peaceful atmosphere that you’ll find everywhere in Madagascar.

Onja is located in Toamasina, a lively city with beautiful beaches, nice restaurants, and with plenty to do and see. Toamasina is Madagascar’s second largest city (population 300,000) yet is surrounded by plenty of natural beauty, and even has a national park nearby.

About the Role

Our first cohort contains 19 developers and we have plans to train hundreds of students in the coming years. In order to do this, we need to communicate more widely and attract a talented team and partner companies to hire our future graduates. To help achieve this, we’re expanding our marketing team. Your responsibilities will include:

• Support the development and rollout of a B2B partnership and brand marketing strategy
• Social media content development, scheduling, and community management for LinkedIn
• Support the development and distribution of database emails
• Collaborate with our partners to create marketing materials
• Create and deploy marketing content that is appealing to our key international audiences
• Manage our marketing database and focus on audience growth strategies
• Create a digital marketing and measurement strategy
• Manage our main inbox
• Co-write and design Onja Annual Reports
• Press pitches and releases, and building relationships with media etc
• Monitoring and evaluating the results of our public relations activities and continuous improvement of our strategy.

This is an exciting opportunity to join a growing team and help build Onja’s audience and its presence.

Requirements

• Twelve month commitment (this ensures sufficient time to make a truly meaningful impact) with potential to renew/extend.
• Excellent English communication skills
• Strong writing ability
• Marketing, public relations or other relevant experience is preferred however a willingness to learn and grow in the role is most important to us.
• Experience or interest in social enterprise will be highly beneficial
• Knowledge/willingness to learn about the tech industry is a plus
• Photography and or videography skills is a plus
• Experience with a CRM is a plus

Why work with us

• Do impactful work: Working with Onja gives you the ability to make a real tangible difference with your work, and have a deep sense of purpose in your every-day. Our mission is to nurture talented, underprivileged youth to lead impactful careers in tech, unlock opportunities for others and accelerate Madagascar's development.
• Grow your skills fast: As a young fast-growing startup we are all in “over our head” and this is a great place to grow. You will be challenged but you’ll also be part of a very supportive team and caring environment. Our social model is innovative with exciting potential to scale, so there is a great opportunity for you to grow your career along with us.
• Work with very talented individuals who are very socially inclined: At Onja you’ll join a community of talented and passionate people from around Madagascar and the world.

How Onja Works

Onja is a social enterprise with a sustainable model:

1. Search for brilliant minds who would otherwise be limited to low-paid, unfulfilling careers.
2. Students receive two years of English and software development instruction. Meet a developer here: https://onja.org/blog
3. Graduates earn (and continue learning) at our outsourcing enterprise.
4. All profits are used to train the next wave of students and the cycle begins again.