Director of Sales and Marketing

Job Type: Full-time

Location: Fully Remote with in-person team meetings a few times a year

Compensation: $110K with additional department performance-based annual bonus and pro-rated benefits package.

Reports To: Director of Customer (Member) Success

Company: www.helloinsight.org

Positions Overview

We are seeking a strategic and results-driven Director of Sales and Marketing to lead revenue growth in a fast-growing ed-tech and social impact SaaS company. This role is ideal for a proven leader in SaaS sales and marketing with experience working with nonprofits, funders, and education-focused organizations. The Director will be responsible for developing and executing sales and marketing strategies, driving customer acquisition and retention, and scaling impact.

Key Responsibilities

Sales Strategy & Operations

• Develop and execute a comprehensive sales and marketing strategy to drive revenue growth, customer acquisition, and retention.
• Lead pipeline development, prospecting, and conversion efforts to expand Hello Insight’s market reach.
• Own and optimize the sales funnel and processes, from lead generation to deal closure, ensuring scalable and repeatable success.
• Drive strategic partnerships with funders, nonprofit leaders, and key stakeholders to accelerate adoption.

Marketing & Brand Awareness

• Develop marketing campaigns that enhance Hello Insight’s visibility and position as a leader in the youth development and educational technology space.
• Lead content marketing, demand generation, and digital marketing efforts to attract and engage target audiences.
• Leverage data-driven insights to refine messaging, enhance product positioning, and increase customer engagement.

Team Leadership & Cross-Functional Collaboration

• Hire, mentor, and lead a high-performing sales and marketing team.
• Collaborate with Product, Member Success, and Research Teams to ensure alignment between revenue strategies and customer needs.
• Develop reporting structures and performance metrics to track progress, optimize strategies, and inform executive leadership.

Qualifications

• 7+ years of experience in SaaS sales, marketing, or revenue leadership roles.
• Proven track record of scaling revenue, meeting/exceeding sales targets, and leading successful go-to-market strategies.
• Experience working with youth-serving nonprofits, funders, or education organizations is highly desirable.
• Strong analytical and data-driven decision-making skills, with experience using CRM and marketing automation tools.
• Exceptional communication, negotiation, and relationship-building skills.
• Bachelor’s degree in business, marketing, or a related field; MBA or equivalent experience preferred.

About Hello Insight

Hello Insight (HI) helps youth-serving organizations better understand, enhance, and share their impact as nurturing environments for social and emotional learning — a key predictor of academic success, career readiness, well-being, and long-term thriving. Through our online, shared measurement platform, we are committed to revolutionizing evaluation while building a learning community that is diverse, inclusive, and accessible.

We seek to ensure that our members have access to information and collective insights that are relevant, representative, and easy to put into practice. Moreover, we are continually learning from, elevating, and investing in the voices of young people as part of our ongoing development as a company.