Vice President of Marketing

At Grow Progress, we’re on a mission to empower strategists to persuade more people for good. Trusted by the biggest campaigns (Harris for President), foundations (Gates), nonprofits (Feeding America), and their marketing agencies, we're poised for our next growth phase with commercial clients like Amazon, Lyft, and CVS.

We seek a Vice President of Marketing to lead our marketing strategy to achieve this mission. This is an exciting opportunity to take a company with a cutting-edge platform and a premier customer base to the next level by unlocking its enormous value for commercial brands and strategic communications firms.

Who We Are

Grow Progress exists to improve our clients' persuasion skills, helping them run effective companies, campaigns, and causes that benefit society. We developed powerful software that allows customers to conduct scientific tests to identify the most effective messages.

We enable clients to craft messages that resonate with their audience's values, leveraging the latest persuasion research to produce 200% to 500% more effective messaging. Our team of experienced campaigners, software engineers, and data scientists is dedicated to using evidence to enhance strategists' effectiveness while fostering a fun and supportive work environment.

About the Position

As the VP of Marketing, you will lead our marketing team as we continue to scale. We're seeking someone dynamic and strategic to lead our efforts across three distinct customer segments:

• Politics & Advocacy: A mature market with strong brand awareness and established relationships.
• Nonprofit: A developing market with moderate traction and growing brand visibility.
• Commercial: A nascent market with untapped potential, limited brand awareness, and limited traction

If you thrive in a fast-paced environment, enjoy solving complex go-to-market challenges, and want to shape the future of a growing company, we'd love to hear from you!

What You'll Do

The VP of Marketing will create and implement the company's marketing strategy for our three customer segments. This role will ensure organizational alignment to boost brand awareness, generate demand, and drive revenue growth. Reporting to the Senior Vice President of Revenue, the VP of Marketing will be an essential part of the executive team and influence the company's direction.

Strategic Leadership & Alignment

• Develop and oversee a multi-channel marketing strategy tailored to the unique needs of our customer segments.
• Work with the SVP of Revenue to support the go-to-market strategy for each segment, balancing brand-building efforts and demand generation.
• Serve as the voice of marketing to the executive team, collaborating with sales, product, customer success, and operations to align goals and strategies.
• Lead a process of efficient experimentation by prioritizing top challenges to solve, running MVP tests of different tactics, and then pivoting or scaling based on the outcome.
• Ensure marketing has the budget, tools, and team support to execute their strategies effectively.
• Partner with the SVP of Revenue and Revenue Operations to refine KPIs for each GTM segment and create reports and dashboards to ensure that marketing initiatives align with our revenue goals: Lead Generation Metrics, Pipeline and Conversion Metrics, Marketing-Qualified to Sales-Accepted Conversion Rate, Revenue Metrics, and Activity Metrics.

Team Leadership and Development

• Manage, mentor, and grow a high-performing marketing team, including Content Marketing, Brand Strategy & Public Relations, Demand Generation, and Product Marketing.
• Foster a culture of innovation, collaboration, data-driven experimentation, and accountability within the team.

Brand and Messaging

• Establish compelling brand positioning that resonates with all three customer segments.
• Enhance and protect the company's brand reputation across all segments.
• Ensure success with high-profile initiatives such as product launches, industry events, conferences, and thought leadership campaigns.
• Align messaging across all marketing channels.

Product Marketing

• Partner closely with the Product team to develop compelling go-to-market plans for new features and offerings.
• Manage the Enablement team to create tools and resources that support the sales team's success in each market.

Market Intelligence

• Conduct market research to stay ahead of industry trends, customer needs, and competitive dynamics across all segments.
• Use insights to inform positioning, pricing, and strategic priorities.

What You'll Bring

• 8+ years of marketing leadership experience, ideally in a B2B SaaS or technology-driven company.
• Proven success in leading multi-segment go-to-market strategies, including experience with mature and nascent markets.
• Strong leadership skills, with experience managing and scaling a high-performing marketing team.
• Deep expertise in demand generation, brand building, and product marketing.
• Analytical mindset with a focus on data-driven decision-making and ROI.
• Exceptional communication and storytelling skills, both internally and externally.
• Hands-on experience in managing agencies, tools, and marketing technology stacks.
• Entrepreneurial mindset with the ability to thrive in a fast-paced, high-growth environment.

Preferred Experience

• Experience marketing to Commercial sectors - bonus if also experienced with Politics & Advocacy or Nonprofits.
• Familiarity with marketing analytics tools, CRM platforms, and marketing automation systems.
• Track record of successfully launching products or services in new markets.

Hiring Process

• Phone Screen: (~30 minutes) This is a short interview with our Director of People to answer some behavioral and logistical questions and a chance for you to ask questions about the position and the company.
• Experience Interview: (45 minutes) This will be an opportunity to share more about your professional background and the experience you have to step into this role
• Behavioral Interview: (50 minutes) This step involves a panel interview with team members and cross-functional peers. All candidates will be asked the same ~10 questions.
• Skills Exercise: (50 minutes) This is a chance to demonstrate your skills. You will be asked to follow a prompt and present it to a panel of staff.
• Final Interview: (~30 minutes) This is a final interview with the executive leadership.

More About Grow Progress

Our culture is fun, fast-paced, and evidence-driven. We encourage everyone to contribute ideas, even outside their expertise, and strive for improvement through direct and respectful feedback. We are committed to ethical technology use and seek teammates who share this value.

Inclusion and equity are vital to our future. We address these by creating accessible products, partnering with progressive organizations, and ensuring transparency within our company. Through our Growing Progress DEI&B working group, we aim to foster belonging and empowerment, promoting a diverse team where everyone feels supported to thrive.

As an equal-opportunity employer, we strongly encourage applications from individuals of all backgrounds, including various races, ethnicities, genders, and abilities.

Grow Progress is committed to providing equal opportunity and reasonable accommodations for individuals with disabilities. If you need assistance during the application or interview process, please contact people@growprogress.ai.

Compensation: $175,000 to $210,000 yearly salary (depending on skills and experience), plus equity. Benefits include a 100% paid company health plan with medical, dental, and vision insurance, a flexible PTO plan, and a 401(k) with employer matching. Staff is also offered annual professional development and wellness stipends, $1,300 work-from-home yearly resources, and access to Carrot insurance, among other benefits.

Location: NYC, DC, or Remote

To Apply: Applications will be evaluated on a rolling basis. Please note that you may not be considered for the position if you email your resume to our team directly or apply through a different site rather than our job site. No recruiters, please.