(VIRTUAL) Marketing B2BProtect Kids Online

Volunteer Job Listing: Marketing B2B

Organization: DEFEND (Nonprofit) and 65square

Position: We are looking for boots on the ground in a variety of different jurisdictions across North America. Please be located in Canada/US and interested in protecting kids online. Persons interested in this kind of work would be at interesting events/festivals etc where you would be bringing awareness to people about our brand and about our projects.

Location: Remote (Weekly Zoom Meetings)

About Us:

DEFEND is a volunteer-run nonprofit dedicated to reducing risks for children and vulnerable people online. We are currently building 65square, the world’s healthiest social media and dating platform, designed with game-like features and characteristics of an MMO. Our goal is to create a safer, more positive online space for users.

Role Description:

The B2B Marketer will be responsible for developing and executing marketing strategies aimed at building relationships with businesses and organizations that align with our mission. This role will focus on brand awareness, lead generation, partnership development, and creating compelling content that resonates with our target audience.

Key Responsibilities:

• Develop Marketing Strategies: Create comprehensive marketing plans that outline goals, target audiences, messaging, channels, and metrics for success.
• Content Creation: Produce high-quality content including case studies, white papers, newsletters, and social media posts that highlight our impact and engage potential partners.
• Lead Generation: Identify and cultivate relationships with potential business partners through networking events, outreach campaigns, and targeted communications.
• Brand Management: Ensure consistent messaging across all platforms to strengthen our brand identity within the B2B sector.
• Market Research: Conduct research to understand industry trends, competitor activities, and potential partnership opportunities.
• Collaboration: Work closely with other departments such as fundraising, program management, and communications to align marketing efforts with organizational goals.
• Performance Analysis: Monitor and analyze the effectiveness of marketing campaigns using relevant metrics; adjust strategies as necessary based on data insights

Qualifications:

• MUST be 18 years and above.
• Bachelor’s degree in Marketing, Communications, Business Administration or related field.
• Experience in B2B marketing or related roles; experience in the non-profit sector is preferred.
• Strong written and verbal communication skills; ability to craft compelling narratives that resonate with diverse audiences.
• Proficiency in digital marketing tools (e.g., CRM systems, email marketing platforms) and analytics software (e.g., Google Analytics).
• Excellent interpersonal skills; ability to build relationships with stakeholders at all levels.
• Creative thinker with strong problem-solving abilities.

Soft Skills Required

Empathy: Understanding the needs of both the organization and its partners is crucial for effective communication.

Persuasion: Ability to influence decision-makers within partner organizations through effective storytelling about our mission.

Teamwork: Collaborate effectively across various teams within the organization to achieve common goals.

Why Join Us?

This is an excellent opportunity to make a tangible impact on an international scale, working alongside passionate and dedicated individuals. By joining DEFEND, you’ll contribute to meaningful change in online safety while building your network and gaining leadership experience in nonprofit governance.

How to Apply:

If you are interested in joining our team, please send your resume and a brief cover letter to hr@helpusdefend.com.