Social Media Director

Responsibilities:

• Develop a social media strategy aligned with the organization’s mission.
• Identify target audiences and create relevant content for them.
• Choose the best platforms for outreach based on audience activity.
• Oversee the creation of educational and engaging content (posts, videos, infographics).
• Promote events, programs, success stories, and fundraising campaigns.
• Manage a content calendar for consistent messaging.
• Ensure content reflects the organization’s values and branding.
• Monitor and address feedback to protect the organization’s reputation.
• Track performance using analytics to assess campaign success.
• Prepare reports for leadership on growth and impact.
• Collaborate with other departments to align social media with overall goals.
• Lead and mentor the social media team or volunteers.
• Plan campaigns to raise awareness and attract donations.
• Work with development teams to support fundraising goals.