Media Relations & Community Engagement

Are you ready to help make history? Join The Bailey Foundation’s Event Committee as a Public Relations & Community Engagement Chair (Volunteer) for The BIG 25– Official Guinness World Record Attempt for the largest food collection drive EVER! You’ll be at the heart of a movement that’s all about service, unity, and empowering communities. From sharing powerful stories to sparking media buzz, your efforts will inspire people everywhere to join in and make a real difference.

Role Overview

Media Relations and Pitching:

• Support ongoing media outreach to secure features, interviews, and collaborations that highlight The BIG 25’s mission.
• Identify opportunities to pitch human-interest stories and compelling narratives to local, regional, and national outlets.
• Assist in developing tailored pitches for media, influencers, and partners based on The Bailey Foundation’s storytelling strategy.
• Serve as a point of contact for journalists, influencers, and partners to ensure consistent messaging and a seamless experience.

Content Creation and Social Media:

• Collaborate on creating engaging content such as testimonials, milestones, and event updates to fuel media interest and social engagement.
• Monitor social media platforms to engage with participants, answer questions, and share updates using event-specific hashtags.
• Document stories, quotes, and visuals during event preparations and on event day to use in real-time and post-event communications.

Community Engagement and Partnerships:

• Build relationships with local influencers, community leaders, and organizations to amplify The BIG 25’s call to action.
• Assist in recruiting volunteers and partners to support the event and promote unity across communities.
• Represent The Bailey Foundation at community events, sharing the significance of The BIG 25 and driving interest in participation.

Storytelling and Feature Development:

• Identify and develop narratives that showcase the impact of The Bailey Foundation and The BIG 25, such as:
  • Personal stories of volunteers or families impacted by the campaign.
  • Behind-the-scenes glimpses of the planning and execution of this record-breaking event.
  • Milestone moments that highlight collaboration and community involvement.

Event Day Support:

• Be a friendly face for media, influencers, and VIPs at the event, making sure they have everything they need to share the magic of The BIG 25.
• Keep the message clear and consistent across all event sites and materials.
• Capture the unforgettable moments—big and small—that will keep people talking about The BIG 25 long after the day is over.

Skills & Qualifications:

• You love a good story and know how to tell it! Strong communication skills are key.
• Strong written and verbal communication skills, with the ability to craft compelling stories.
• Experience with or interest in media pitching, storytelling, and digital marketing (experience preferred).
• A passion for community empowerment and making a tangible impact.
• Ability to work collaboratively and adapt in a fast-paced environment.
• Self-driven, organized and forward-thinking approach necessary
• Availability for regular meetings, event preparations, and participation on the event day (May, 2025).

Time Commitment:

• Flexible role averaging 10-15 hours per week leading up to the event.
• A little extra time may be needed as we get closer to the big day (May XX, 2025).

Why Join Us?

As a Public Relations & Community Engagement Volunteer, you’ll:

• Be part of something BIG—helping to break a Guinness World Record while empowering thousands of families and community members
• Build hands-on experience in PR, media, and storytelling alongside a historic event.
• Work with a small but fun and passionate team that’s all about making a difference.
• Help inspire communities to come together and prove what’s possible when we unite for a greater purpose.

This position can be performed remotely, although preference will be given to candidates local to St. Louis, MO, for on-site event support.