Social Media Manager/Content Creator (Remote)

ABOUT US: Founded in 2023, ChromaLearn is dedicated to empowering underprivileged youth through quality education, fostering growth through guidance and mentorship, and providing exposure to invaluable knowledge and opportunities—all while ensuring everything remains free and accessible. In our first year, we have laid a strong foundation by assembling a team of passionate professionals alongside high school and college students, creating a unique dynamic for making a meaningful impact. We initiated a free online 1-on-1 tutoring with successful high school student tutors. Although we mainly focus on the students in the United States, we have tutored students in other countries as well. Currently, we are developing a blog feature designed to share meaningful lessons and to serve as a database for valuable opportunities that everyone can access. We aim to expand our services and launch helpful programs to change the lives of our future generations.

Duties & Projects/Key Responsibilities:

1st Tier Needs -

• Social Media Strategy: Plan and implement strategies to grow ChromaLearn’s presence on platforms like Instagram, Facebook, LinkedIn, TikTok, and others.
• Content Scheduling: Schedule and manage posts to ensure consistent, engaging content is published regularly.
• Audience Engagement: Respond to comments, messages, and interactions to foster a community and build relationships with supporters.
• Analytics Tracking: Monitor social media metrics and use insights to improve engagement and performance.
• Collaboration: Work closely with the Content Creator and CMO/Marketing Director to align social media content with campaigns and goals.
• Trend Awareness: Stay updated on social media trends and adapt strategies to keep content fresh and relevant.

2nd Tier Needs -

• Content Creation: Design engaging graphics, create videos, and produce other visual content that aligns with ChromaLearn’s branding and mission.
• Brand Consistency: Ensure all visuals maintain a cohesive look and feel consistent with ChromaLearn’s brand identity.
• Collaboration: Work with the Social Media Manager and Marketing Director to deliver content tailored to campaigns and goals.
• Multimedia Production: Editing videos, creating animations, and designing infographics to communicate ChromaLearn’s message effectively.
• Creative Input: Brainstorm and propose new content ideas to make campaigns more impactful.
• File Management: Organize and maintain a library of assets for future use.

Qualifications & Experience Necessary for the Role:

• Interest, previous experience, and/or knowledge of the social media landscape & creating content for various types of audiences & industries
• Willingness to take full ownership of community strategies, from ideation to execution
• Strong digital & interactive understanding of both emerging & established platforms and the ever evolving landscape of audiences, communities, & behaviors
• ability to communicate the brand/org and its positioning in a way that caters to each social app & platform
• Excellent storytelling skills and up for collaborating with team members to pitch new ideas to further grow and engage our following
• Based in the United States
• Available to respond to emails/messaging/inquiries within 24 hours
• Knowledge of our tools/software helpful or willingness to learn (i.e. PMS Systems, Slack, Canva Pro, Google Workspace, etc.)

Volunteer Perks: We are a 501(c)(3) nonprofit organization that is fully run by an unpaid/volunteer staff. Although volunteers are not given a direct monetary stipend for their time commitment, our team members choose to volunteer with us for various reasons that include but are not limited to – gaining experience for their resume, to learn about the inner workings of a nonprofit, they desire to take part in community service, they want to pursue an opportunity to build out current/new skills, the networking aspects of volunteering, or they simply resonate with the mission/cause of our organization as a whole. We also offer public recognition, written recommendation(s), resume creation assistance, and some exclusive internal perks.