Marketing & Events Manager (contract)

The Marketing and Events Manager will work with the Executive Director and the full team to sustain the brand, messaging, and communications platforms to best articulate and deliver on the Alliance mission. They will also spearhead the events of Alliance, including its annual Bay Area Capital Connections conference. Our offices are based in Oakland, but our programs reach across the Bay Area; as a hybrid role, this position can be based anywhere in the Bay Area.

Core Duties and Responsibilities Include:

Marketing & Communications

• Utilize overall messaging and brand to support the organization's mission. Ensure messaging is consistent throughout all communications deliverables.
• Develop and manage periodic and ongoing projects including annual reports, Good Money Guide, and other public communications.
• Create simple graphics using Canva, Adobe or other graphic design software.

Digital Marketing

• Manage social media accounts, including: creation and management of digital assets for social media, use of analytics to refine practices, project management to maintain schedule, cross-organization collaboration for co-marketing efforts, innovative strategy to stand out from the crowd.
• Website management, including: regular updates to website as required for up-to-date program and resource information, redesign efforts as necessary, creation and management of digital assets for website, project management to maintain schedule, copywriting and editing for website content.
• Email marketing, including: creation and management of digital assets for newsletter and e-blasts, copywriting and editing, cross-organization collaboration for co-marketing efforts, use of analytics to refine practices, project management to maintain schedule.

Event Management

• Create event plan, including theme, program details, and budget for large scale conference and small neighborhood events and receptions.
• Procure and manage event support team, including catering, AV management, photographers/videographers, setup and clean-up crews.
• Scout out and secure venues.
• Market events, including creation and management of digital assets, copywriting and editing, and online event platform management.
• Project management to maintain schedule and adhere to budget.
• Provide support in securing event sponsorships.

Qualifications

Applicants should have a strong commitment to ACD’s mission and critical leadership and operational efficiency experience. Additional qualification requirements include:

• Three to five years experience in marketing and communications, including social media management and content development, website management, email marketing, and collateral material development.
• Three to five years experience in event management.
• Advanced experience with Google Suite, Canva or Adobe, WordPress, HootSuite, MailChimp or Constant Contact, marketing analytics.
• Advanced program and budget management skills.
• Excellent written and verbal communication skills, including copywriting.
• Effective at working in collaborative team environment.
• Bilingual (English and Spanish) a plus but not required.

Classification and Contractor Rate

This is an independent contractor position; healthcare and other benefits are not provided by ACD.

Work may be performed remotely within the San Francisco Bay Area or at the Alliance offices.

Compensation between $40 - $50 hourly, with expected hours not to exceed 25 hours weekly.

The contract is expected to begin as soon as possible.