CRM Analyst

Bring your CRM/Salesforce and data analytics experience to Mary's Meals US. Your contributions will help Mary's Meals feed more than 2.4 million children every day and enable an education.

You must have CRM experience - with some use of Salesforce -- and experience with data analytics. This role will be the lead on the Mary's Meals Salesforce platform and conduct a variety of data analysis to deliver actionable information for the Marketing and Development teams.

Principal duties for the CRM Analyst include:

• Database management and integrity: ensure supporter data is clean and current, segmentation is accurate, and database is optimized for marketing and fundraising programs.
• Data analytics: assess campaigns and provide insights based on supporter activity to inform the evolution of marketing programs.
• Function as lead contact and conduit between the US team and Mary’s Meals International technology group to manage Salesforce updates, drive solutions to system issues and initiate requests for changes to the central platform to be made BY Mary’s Meals International.
• Create campaigns in Salesforce, manage campaign execution and report on campaign activity.
• Create and manage multiple supporter journey programs, track activity and make recommendations for refinement.
• Manage and implement all supporter communications with the guidance of the Marketing team (both automated and campaign specific emails) using the Dot Digital email platform. Ensure appropriate connectivity and dynamic communication between Salesforce supporter database and Dot Digital email platform.
• Track and report on all relevant email metrics and make recommendations for improvements.
• Partner with Marketing Manager and other team members to understand goals of marketing/fundraising programs and implement programs to achieve those goals.
• Partner with Digital Marketing and Design Officer to integrate Dot Digital platform functionality with website (forms, data collection and triggered emails) enhancing outbound marketing programs.
• Provide ongoing high-level training and internal support for Salesforce to Marketing, Development and Operations team members.
• Ongoing coordination with Operations team to guide accurate data entry into Salesforce
• Develop and maintain documentation for implementation and management of the Salesforce and Dot Digital platforms.

Minimum Requirements to apply:

• Bachelor's Degree in Marketing, Business or related field preferred.
• Minimum of 3 to 5 years of relevant experience with database management and marketing automation.
• Experience with Salesforce and email marketing programs.
• Understanding of digital marketing principals including segmentation, targeting, tracking and analytics.
• Solid skills and proficiency with data analytics and insights using variety data analytics software.
• Proficient in Microsoft Office.
• Ability to learn and adapt quickly, highly self-motivated, with an enthusiastic and a proactive attitude.
• Ability to work remotely with a geographically dispersed team.
• Excellent communications skills.