Digital Fundraising Associate

The Center for Science in the Public Interest (CSPI) is searching for a Digital Fundraising Associate to implement CSPI’s digital fundraising program on email and other digital channels to grow, retain, and reactivate online donors who support CSPI’s mission and vision.

CSPI’s office is in Washington, DC, where we offer a hybrid work environment, but many of our staff work remotely at locations across the US. We will consider DC-based or remote applicants within the US.

Essential Duties and Responsibilities

• Implements a robust email fundraising program:
  • In consultation with Director of Digital Strategy, implement robust email fundraising program to acquire, renew, and retain donors through online cultivation, re-engagement, and sustainer campaigns.
  • Draft, manages content approvals, optimize, and deploy compelling fundraising appeals, campaigns, and automations for low-dollar and midlevel programs that increase donor conversions over time.
  • Makes strategic, data-driven decisions to segment audiences based on engagement, interest, and other attributes.
  • Assist with email list health and growth, including email deliverability best practices.
• Supports, tests, and optimizes digital fundraising initiatives across digital channels, such as web, paid media, and SMS. Stays abreast of best practices.
  • Contributes new testing ideas and creative messaging angles, and implements tactics to drive more conversions in collaboration with digital team and vendors.
  • Optimizes lightboxes and donations offers on cspinet.org.
  • Build, maintain, and optimize donation forms and related assets for email and other related digital fundraising initiatives.
  • Provide thorough quality assurance testing on emails, donation forms, web pages, and other work products.
• Analyzes digital fundraising efforts. Regularly monitor and analyze the digital fundraising emails and overall efforts to draw conclusions, spot trends, and improve performance, communicating results to team and making recommendations for future optimization.
• Collaborate across teams for online engagement opportunities, campaign alignment, and integration, including but not limited to other fundraising channels, communication plans, and major and midlevel giving.
• Supports digital team with other duties, as assigned.

Qualifications

• A minimum of 5 years of professional digital fundraising or marketing experience with a focus on executing email marketing campaigns.
• Exceptional written and verbal communication and relationship-building skills. Experience with writing compelling fundraising copy is a plus.
• Demonstrated critical thinking skills to analyze data and understand its relationship to the overall fundraising objectives and ability to provide a written assessment.
• Excellent communicator, storyteller, problem solver, and creative and strategic thinker, able to keep track of many moving parts with competing deadlines.
• Attention to detail and a highly organized, and process-focused aptitude.
• Ability to leverage insights through data analytics (assessment, analysis, and reporting).
• Ability to work across teams and with partners in a positive, inclusive, collaborative, and strategic organizational culture.
• Proficiency with MS Office applications and comfort using digital tools including building and maintaining forms, surveys, and other user engagement features. Experience with CRM donor database platforms and reporting features. Experience with Every Action is a plus.
• Willingness to participate in CSPI’s efforts to advance diversity, equity, and inclusion in the workplace.

About CSPI

CSPI, your food and health watchdog, is one of the nation’s leading public health advocacy organizations with a 50-year record of fighting for science in the public interest. We’ve led efforts to win passage of many state and local policies to improve school foods, require calories on chain restaurant menu boards, and remove sugary drinks from children’s menus. National policy successes include the Nutrition Labeling and Education Act; Healthy, Hunger-Free Kids Act; Food Safety Modernization Act; and Food Allergen Labeling and Consumer Protection Act.

CSPI on Diversity, Equity, and Inclusion

CSPI is committed to including and valuing diverse voices and fostering a culture that ensures all staff feel a sense of belonging and are encouraged to be their best selves. In that spirit, each of us is committed to putting in constant work to live up to our organization’s core values:

• We are inclusive. We seek to foster an environment where all staff feel a sense of belonging and are affirmed. We are not looking for everyone to think and look the same. We actively welcome and value staff with different experiences, backgrounds, attributes, abilities, and perspectives.
• We are open. We are honest and direct in how we communicate with each other in order to build trust and integrity within our organization.
• We are accountable. We acknowledge and assume responsibility for our actions.
• We are kind. We communicate and treat one another in a respectful, generous, considerate, and compassionate way.
• We are collaborative. We work together for the common good and shared success.

COVID Policies

As a public health organization, CSPI makes efforts to maintain a safe workplace for employees and visitors. We require all employees to be up to date with their COVID-19 vaccines as soon as they are eligible, and the vaccine is available to them. Proof of vaccination is required during the onboarding process.