Senior Manager of Digital Content

Position Title: Senior Manager of Digital Content

Department: Communications

Location: Remote DC, MD, VA, NY, WA, CT

Reports To: Global Communications Director

Supervises: Global Human Rights Storyteller

Years of Relevant Experience: 7 Years

Salary: $94,000 - $104,000

Deadline: January 31, 2025

Organizational Summary

EarthRights International is a non-governmental, non-profit organization that combines the power of law with the power of people in defense of human rights and the environment. We take legal action against perpetrators of earth rights abuses, train activists, and work with communities to demand meaningful and lasting change.

Summary Description

EarthRights International, a non-governmental, non-profit organization that combines the power of law and the power of people in defense of human rights and the environment, seeks a savvy digital strategist to join a growing communications team.

The EarthRights Senior Manager of Digital Content will collaborate with a global team of lawyers, campaigners, and fundraisers to develop and lead the implementation of digital strategies to communicate EarthRights’ story across digital channels (primarily social media, email, and website), elevate our brand identity, position the organization as a thought leader in environmental and climate justice, grow our network of supporters, and inspire our base to take action on some of the most urgent issues of our time. The new hire will join the organization at an exciting time, as we celebrate 30 years of impact and start implementation of a new five-year strategic plan.

Roles and Responsibilities

• Develop and lead the implementation of an online content strategy, aligned with EarthRights’ global communications strategy, overall strategic goals, and risk management approaches.
• Manage the organization’s digital platforms and tools, including social media channels, email marketing campaigns, website content, and video hosting accounts; requiring the use of expert judgment and discretion to oversee EarthRights’ digital presence.
• Directly supervise the Global Human Rights Storyteller and other future roles needed to implement an online content strategy.
• Develop and post regular content and stories to EarthRights digital channels to increase engagement, working in close coordination with members of the Global Communications team.
• Use digital tools to recruit new supporters, move them up ladders of engagement, and deepen their relationship with EarthRights.
• Lead email campaigns from conception to completion with clear goals and workflows, including producing impeccable, compelling copy.
• Partner with the Legal and Campaigns teams to plan and implement digital strategies to support legal cases and advocacy campaigns.
• Leverage internal team partnerships to introduce new parameters for production of EarthRights’ digital narrative, guided by the use of clear and concise language to translate complex concepts.
• Lead the redesign of the EarthRights website, measure user engagement, improve performance, and manage the relationship with the web development vendor.
• Maintain a global editorial calendar of digital content, proactively seeking opportunities to elevate our brand.
• Oversee metrics reporting and analytics to ensure that our digital channels are effectively promoting EarthRights’ story and organizational victories and to boost our overall online presence and name recognition.
• Collaborate with partner organizations on digital outreach and coordinate the cross-posting of social media materials and messages.
• Help EarthRights supporters and partners share their stories through videos, images, blogs, and more.
• Keep up with the latest digital marketing trends, tools, and technologies to ensure EarthRights remains competitive.

Qualifications and Experience

• Bachelor’s degree or equivalent education/experience, preferably with a background in communications
• 7+ years of digital communications experience
• Proven track record of using digital platforms to expand an organization’s reach and influence
• Experience with content management, advocacy, and digital fundraising platforms such as Wordpress and EveryAction
• Experience analyzing and reporting engagement metrics and utilizing data to drive content strategy
• Experience with Google AdWords and Analytics
• Familiarity with SEO best practices
• Ability to set goals proactively and meet established deadlines
• Excellent written and verbal communication skills
• Attention to detail and ability to manage multiple projects at once
• An interest in human rights and the environment
• Collaborative attitude and willingness to work with diverse multicultural teams in offices located in the United States, Latin America, and Asia
• Strong commitment to diversity, equity, and inclusion
• Ability to travel occasionally in the U.S. and internationally

Benefits

• 20 days of vacation & 15 sick days per year
• 13 paid federal holidays; office closed from December 24 – January 1
• $200 Home office stipend
• Generous employer non-elective retirement contribution
• Flexible Spending Plan (FSA)
• Employee wellness benefits and transportation benefits
• 18 weeks paid maternity/paternity leave for eligible employees
• Caregiving benefits of $2,000 annually
• Generous Professional Development budget
• Remote work from Connecticut, Maryland, New York, Virginia, Washington, and DC
• A casual work environment

To Apply:

How To Apply

Please submit the following materials, as separate MS Word or PDF files:

1. Cover letter
2. Resume or CV (no longer than 2 pages)

You are encouraged, but not required, to include links to an online portfolio or another work sample that you think best exemplifies your qualifications in digital strategy.

Please apply by visiting the EarthRights Careers page, or by using the following link: https://earthrightsinternational.bamboohr.com/careers/43?source=aWQ9MjQ%3D

Due to the volume of applications, only short listed candidates may be contacted.

This employer participates in E-Verify. Please visit the following link for more information: https://implan.com/wp-content/uploads/E-Verify-Participation-Poster.pdf

EarthRights International is an equal opportunity employer that does not discriminate in its hiring practices, and actively encourages people of color, women, people with disabilities, and LGBTQI people to apply.