Social Media Manager

POSITION OVERVIEW: Reporting to and working closely with the Communications Manager, the Social Media Manager will be responsible for promoting the Mamatoto Village brand while defining and executing social media strategies. This position will also be responsible for engaging new constituents and followers and enhancing Mamatoto Village’s social media presence. The ideal candidate will have a clear grasp of the core components of social media marketing and strategic communication through a public health lens, with particularly strong experience in health communications, content creation, storytelling, copywriting, and project management. The Social Media Manager must be a creative, motivated, and highly social individual.

ATTRIBUTES OF A COMPETITIVE CANDIDATE

• At least 3 years of experience in social media management.
• At least 1 year of experience working at a public health or women's health organization
• A dynamic and poised professional who will represent Mamatoto Village’s work with enthusiasm and authenticity.
• Deeply committed to health equity and reproductive justice
• Experience working on a community-based level and knowledgeable about Black maternal health issues
• A strong writer with experience creating high-quality and compelling content
• Highly attentive to details and highly organized
• A strong self-motivator and creative thinker willing to test out new ideas
• An effective and assertive communicator and networker
• Believes that the community voice must be centered
• History of working with a diverse population in a mutually respectful manner, using a strengths-based approach
• Engages in critical inquiry to promote self-awareness and accountability and implement liberatory frameworks within personal and team objectives and deliverables.

ESSENTIAL DUTIES AND RESPONSIBILITIES

To perform this job successfully, an individual must be able to satisfactorily perform each essential duty and responsibility. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. Other duties may need to be assigned to meet organizational needs.

Social Media Strategy and Execution

• Develop and execute strategic social media plans to drive engagement and audience growth across all platforms, including Linkedin, Facebook, Instagram, Twitter, TikTok, Threads, and emerging channels.
• Create and manage monthly editorial calendars to promote Mamatoto’s initiatives.
• Produce and schedule daily content, including copywriting and visual assets, ensuring a consistent and compelling presence across all social media platforms.
• Research and source user-generated content.
• Work collaboratively with Mamatoto Village staff to develop original content.
• Engage actively with online communities by responding to inquiries, maintaining relevance, and building relationships with peer organizations and stakeholders.
• Manage content planning tools and scheduling platforms, ensuring all social media activities are well-coordinated and timely.

Content Development and Campaigns

• Develop a social media strategy focused on observances, awareness, and campaigns
• Draft compelling copy for posts, stories, campaign toolkits, and promotions.

Data Metrics and Analysis

• Track and report monthly analytics to evaluate performance and inform strategy.
• Monitor platform trends and adjust strategies accordingly for relevance and reach.

SKILLS AND REQUIREMENTS TO FOSTER SUCCESS

• Bachelor's degree in Communications, Health Communications, Marketing, Graphic Design, or other relevant field
• At least 3 years of experience in Social Media Management
• At least 1 year of experience working at a public health or women's health organization
• A strong portfolio demonstrating strategic content creation, campaign execution, and audience engagement.
• Must be versed in maternal health and reproductive rights and justice, particularly with Black communities
• Demonstrated interest and/or strong understanding of current and emerging perinatal health issues
• Proficient in iOS, Microsoft Office, Google Suite, and Canva
• Ability to create shareable and engaging content including but not limited to static and video content.
• Be responsible, flexible, hard‐working, ethical, and committed to the mission of Mamatoto Village, Inc.
• Positive, creative, and energetic, with impeccable follow-through
• Self-motivated, able to adhere to deadlines, and balance priorities
• Ability to work collaboratively as a member of a team

Equal Employment Opportunity (EEO) Statement

Mamatoto Village is an equal opportunity employer and is committed to fostering an inclusive, respectful, and diverse workplace. As a nonprofit organization, we actively seek to reflect the communities we serve. We provide equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, disability, age, or veteran status. We encourage individuals from all backgrounds and experiences to apply, and we value diversity in all its forms.