Digital Campaigner (Germany)

About the job:

WePlanet is about to embark on an incredible project that will revolutionise our organisation and help us build a truly global community of progressive ecomodernists dedicated to driving change on our issues.

As a Senior Digital Campaigner (Germany), you will report to the Campaign Director, and day-to-day the Digital Mobilisation Director.

As Senior Digital Campaigner Germany, your tasks will be:

• Identify campaign opportunities mainly in Germany, and globally.
• Campaign development: Test and develop campaigns (in conjunction with the Digital Mobilisation Director and Campaigns Leadership Team) that grow our communities, increase our supporter fundraising, and advance our mission.
• Social media advertising and growth: Create and run social media advertising to grow our community of supporters in Germany, and beyond.
• Email Communications—Write compelling campaign and fundraising copy that will inspire people to take action on our issues and campaigns, including email communications and fundraising copy, in conjunction with the Online Fundraising Manager and Digital Mobilisation Director.
• Work alongside other national campaigners and our campaigner directors on our long-term ‘impact’ campaigns on energy, food, land and development.
• Use a range of digital tools and platforms
• Translation and tailoring of global or centrally produced content to suit the German context.
• Liaise with WePlanet staff, and network when required.
• Help us understand the political dynamics in Germany by keeping connected to local movements, alternative thinking, and researching policy processes within your national context.
• Travel nationally and occasionally internationally for team meetings, retreats, stakeholder and partner meetings, and petition deliveries.

About You.

We are looking for someone passionate about bringing about change on the issues we care about based on our core principles and values. We are looking for someone who has the following attributes, skills and experience:

• You are pragmatic, believe in science and data-led decision-making, are proactive, curious, and, importantly, impatient for change in climate, environment, and development.
• You support WePlanet’s core values based on ecomodernist principles.
• You have a clear understanding of how progressive change happens and what makes for a good campaign
• You are excited about connecting people across geographies, finding ways to engage and inspire them to build a global community for change.
• You are passionate about going to where the people are, using digital mobilisation and engagement strategies to build a community for action.

Key qualifications and experience:

• You have a strong understanding of Germany's political and social context and some of the European context.
• You must be an English native speaker or C2+
• You look forward to working in a team where we all strive to learn from each other to have the biggest possible impact.
• You have experience in writing for digital audiences whether social media content, email communications, websites or blog posts, either personally or professionally.
• You have an eye for an opportunity and can demonstrate how you’ve captured a moment to engage audiences or advance a campaign.
• You have some experience managing a community of supporters via email, social media, and Discord and are comfortable with how to engage and excite them.
• You feel comfortable using new technology, tech tools and platforms.
• You make data-led decisions and love to understand how to improve your content. You are keen to run tests backed by statistical significance and are always looking to improve your work.
• You can work cross-culturally and comfortably understand differences in working styles and needs.

Extra skills and knowledge

This is a generalist position so we do not expect applicants to have all of these, but if you do have 2 or 3 one of these extras you would be benefited.

• Email marketing or writing for campaigns
• An activist or campaigning background
• A science or technical background
• Video editing or other digital media
• Coding experience or product development