Outreach and Engagement Manager (Independent Contractor, Remote)

ABOUT THE ROLE

As Outreach & Engagement Manager, you are responsible for promoting the reach and impact of Threshold and Amy Martin. You are passionate about bringing people together to think deeply about our ecological situation, and you have the skills to make it happen. As our official opportunity-finder, networker, and promoter in chief, you build community through multiple channels, including events, partnerships, media outreach, and online forums. You define and execute strategies to find, engage, and retain an audience, and forge strong relationships with a wide variety of professionals, organizations, and media outlets, driving greater awareness for Threshold, Amy Martin, and the issues at the heart of our work.

ABOUT YOU

You are an enthusiastic and proactive networker. You constantly scan the landscape for creative opportunities, reach out to potential supporters and partners, and stay on top of what’s happening in our sphere of influence. You know the organizations, institutions, and thought leaders in the climate and environment space, and can successfully cultivate relationships to generate awareness through collaborations, partnerships, and publicity.

You are an excellent communicator. In writing and conversation, you are skilled at tuning in to others and getting your ideas across effectively. You can confidently translate the meaning and value of our work to audiences in a variety of contexts. You understand the importance of story, and the role it plays in facing and addressing our converging ecological crises.

You know how to sell our expanding body of work, crafting and adapting pitches that create results. You can be counted on to represent our organization and our work in meetings with donors and prospective partners, other media outlets, and event organizers. You can define and effectively capture the elements of a brand identity, communicate with a compelling tone and voice, and be the reliable final pair of eyes on all external communications.

You understand the business and mechanics of marketing, and are eager to apply that knowledge in service of your values. You can create clear strategies and tie them to specific goals and measurement methods. You’ve already developed tried and true skills, but are also eager to experiment and create new ways to make our work more visible and bring more people together around sustainability, environmental justice, and planetary health.

PRIMARY RESPONSIBILITIES

Public Relations, Community-Building, and Engagement

• Develop and execute a robust publicity strategy, including reviews, features, interviews, speaking engagements, and press coverage on television, radio, print, and digital media.
• Coordinate the founder’s personal appearance availability and proactively seek out and secure opportunities for her to be more visible and engaged in public discourse. This might include conferences, convenings, events, or exhibitions in the U.S. and abroad.
• Plan, coordinate, and execute promotional events, either those we host or pursue in partnership with other organizations/entities.
• Craft story angles and author materials for season launches and specific episodes across seasons.
• Explore niche audiences (e.g., schools, non-profit organizations, and professional associations) for coverage and collaborative opportunities.
• Manage industry awards calendar, prepare and submit entries, and seek out industry recognition opportunities.
• Manage the annual communications budget.

Communications & Branding

• Develop compelling messaging for various audiences, including current and prospective donors. Create communications, materials, and campaigns that drive donor growth, engagement, and retention.
• Own the creation of all creative assets and owned media, including social media, website, newsletter, print, and digital collateral. Some of these you will author, create, and deliver, and others you will build with other contractors that you coordinate.
• Oversee the Threshold newsletter, strategizing and testing tactics to grow the subscriber list and ensure the newsletter delivers valuable content and converts subscribers to donors.

Marketing

• Design, execute, and monitor a comprehensive and innovative marketing plan to drive awareness, podcast downloads, and audience retention.
• Create and execute various promotional campaign activities, including arranging promo swaps, coordinating media buys, developing creative collaborations, and brainstorming social media and email marketing ideas to ensure timely campaigns and demonstrate measurable success.
• Build and maintain strong relationships with distribution platforms (i.e. Spotify, Apple, etc.), top shows, podcast networks, and other relevant industry players to drive innovative partnerships that expand our audience and build brand equity.
• Actively monitor market and industry data and trends, and apply insights to our marketing strategies and tactics.
• In collaboration with the production team, write engaging show/season/episode descriptions and promo copy.
• Define and manage detailed marketing/PR/engagement metrics and KPIs.

SKILLS + QUALIFICATIONS

The ideal candidate will have the following:

• 8+ years of communications, engagement experience, and/or public relations experience
• Established relationships with a wide range of organizations, businesses, and media professionals
• Proven track record of building partnerships and co-marketing opportunities
• Exceptional and efficient writing, editing, and proofreading skills, with a meticulous eye for detail
• Proven experience writing compelling pitches that land earned media
• Commitment to solving problems with creativity and patience
• Demonstrated self-starter who is adaptable in setting priorities, dealing with shifting deadlines, and seeking out new opportunities without direct oversight
• Superb verbal communication skills with the ability to interact effectively in a variety of settings in person or online
• Strong organizational skills and capable of managing many projects simultaneously, and seeing them through to completion
• Ability to work proactively, independently, and reliably
• Experience leading and managing people and collaborative projects
• While not required, the following experience is desirable:
  • Marketing experience in podcasting, digital media, entertainment or publishing
  • Understanding of the podcast industry, particularly the podcast marketing landscape
  • Relationships with podcast teams at other shows and media outlets
  • Design experience using software like Photoshop, Illustrator, and Canva to help create creative collateral like graphics, publications, and promotional materials
  • Experience using tools such as SmartLinks, MailChimp, Google Analytics, social media analytics, and podcast distribution platforms to analyze data, report on the efficacy of campaigns, and shape marketing strategy

Structure and Salary

Part-time temporary contract role with the possibility of full-time, salaried, permanent, W2 status depending on performance and funding availability.

Rate: $49-$55/hour ~ 80 hours/month beginning June 2025

Note: The hourly contractor rate range is based on the benchmarked range for a full-time W2 salary of $82,000—$93,000 per year.

HOW TO APPLY

Does this opportunity sound exciting to you? Excellent! We look forward to hearing from you. But before you go any further, please listen to at least two episodes from different seasons of our show. If our work doesn’t resonate with you, we’re not a match.

If it does, tell us why in your cover letter. What do you find interesting or surprising about Threshold? Why do you think it matters?

Of course, we want to hear about you, too. If you’re the right person for this job, you know how to sell yourself on the page. Introduce yourself, and impress us with your writing and communication skills.

Please send your résumé and cover letter to hello@thresholdpodcast.org. Incomplete applications will not be considered.

Deadline to apply: May 2, 2025