Content Innovation Manager

Purpose of Position:

The Content Innovation Manager plays a vital role in telling the stories of the girls and community of Girls Inc. of Santa Fe. You will develop and create content that uplifts girls’ voices and fosters meaningful connections through social media, podcasts, photography, and other digital platforms. Working hand-in-hand with our Programs team and youth participants, you will capture authentic moments, amplify their experiences, and build relationships that strengthen our community. This position also plays a strategic role in supporting campaigns, such as our 70th-anniversary celebration, to inspire and engage our supporters.

Responsibilities:

Content Creation & Storytelling:

• Develop and manage content across social media platforms (Facebook, Instagram, LinkedIn, TikTok, etc.), ensuring it reflects our mission and the diverse experiences of our community.
• Design graphics, write posts, and produce multimedia content (videos, photos, stories) that resonate with our audience and highlight the voices and experiences of the girls we serve.
• Capture and curate visual content at events and programs, ensuring every image tells a story that empowers and celebrates our youth.

Video, Podcast, and Multimedia Production:

• Plan, storyboard, film, and edit video content that showcases the impact of Girls Inc. programs and shares the real stories of our participants.
• Produce, edit, and manage podcast episodes, from scripting and recording to post-production, that reflect the perspectives and voices of our youth.
• Capture high-quality photography and videography at events and activities to visually document the vibrancy and energy of our community.

Social Media & Community Engagement

• Build relationships and engage with our community by creating and sharing social media content that sparks conversation, celebrates our programs, and highlights the experiences of the girls we serve.
• Plan, schedule, and execute a content calendar across platforms, ensuring messaging is consistent, mission-driven, and supports key campaigns like the 70th-anniversary celebration.
• Track and analyze social media metrics to assess content performance and engagement, using insights to refine strategy and enhance our community-building efforts.

Copywriting & Creative Development:

• Craft compelling copy for social media, blog posts, newsletters, and other digital marketing materials that tell the authentic stories of our girls and their achievements.
• Support fundraising and awareness campaigns with persuasive and genuine storytelling that inspires support for our mission.
• Develop scripts for videos, presentations, events, and podcast episodes that engage, uplift, and inspire action from our audience.

Qualifications:

• Experience in social media management, content creation, digital storytelling, and podcast production.
• Proficiency with digital tools and software, such as graphic design (Canva, Adobe Creative Suite, Canto), video editing (Adobe Premiere, Final Cut Pro), and photography equipment.
• Strong writing and editing skills for a variety of platforms and audiences, with a passion for using media to inspire and connect with youth.
• Ability to work collaboratively with the programs team to tell powerful, authentic stories of our community and the youth we serve.
• Familiarity with SEO best practices and website management (WordPress).
• Highly organized, with the ability to manage multiple projects and deadlines while focusing on relationship-building and community impact.
• Commitment to the mission of Girls Inc. and a dedication to amplifying the voices and experiences of young people.

Disclaimer: The preceding job description indicates the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of an employee assigned to the job.

Girls Inc. of Santa Fe is an equal-opportunity employer. We value a diverse workforce and an inclusive culture. GISF encourages applications from all qualified individuals without regard to race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, citizenship, disability, veteran status, and/or any other characteristic protected by applicable law. Black people, Indigenous people, people of color; lesbian, gay, bisexual, transgender, queer, and intersex people; women; people with disabilities, and veterans are all strongly encouraged to apply.

Please apply on our careers page: girlsincofsantafe.bamboohr.com/careers