Digital Strategist

Food & Water Watch is looking for a Digital Strategist to join our Communications team and build our advocacy and fundraising efforts to protect our food, water, and climate. The Digital Strategist will work closely with the digital, development, organizing, and policy teams at Food & Water Watch.

About Food & Water Watch: Food & Water Watch is working to create a healthy future for all people and generations to come—a world where everyone has food they can trust, clean drinking water, and a livable climate. Making this happen requires mobilizing people at the local, state, and federal level, building on one win after another as we develop a larger movement that has the political power to make our democratic process work.

About the position:

The Digital Strategist will report to the Digital Program Manager and will work closely with members of the Digital team to implement strategic campaigns to protect our food, water, and climate. The Digital Strategist will develop and implement online engagement strategies to support organizational priorities and campaigns; grow and retain our supporter and membership base across digital channels; and manage, integrate, and analyze member data across campaigns and platforms. The Digital Strategist will work closely with staff across the organization to coordinate timely advocacy and fundraising efforts and to ensure staff are trained on digital organizing platforms and best practices.

Salary: $53,700 – $68,500 Annually, dependent upon experience and location.

Location: Remote in the US.

Responsibilities:

1. In collaboration with the team, plan, develop, write, and execute digital advocacy and fundraising communications designed to inspire people to engage with and donate to Food & Water Watch and Food & Water Action.
2. Assist in coordinating FWW/FWA’s email program, and write and produce engaging digital content that fosters long-term relationships with our supporters and the broader progressive community to motivate them to take action, donate, and volunteer.
3. Coordinate with internal campaign and organizing teams to create integrated engagement campaigns focused on national and regional advocacy campaigns.
4. Work closely with Organizing teams to brainstorm, strategize and manage online engagement tactics aimed at improving the success of state and local campaigns.
5. Understand, create, and test best practices and innovations for email, SMS, social media, web, and online-to-offline mobilization; and track digital metrics and rigorously analyze data to learn what subscribers and donors respond positively to and quickly pivot to apply insights and learnings.
6. Coordinate with Food & Water Watch/Food & Water Action (FWW/FWA) teams to strategize and execute on rapid response moments as they unfold.
7. Test and optimize online tactics, and track and analyze metrics, to develop data-driven organizational best practices for advocacy and fundraising.
8. Maintain knowledge of digital organizing best practices; monitor new functionality through FWW/FWA digital tools and implement updates to internal processes and best practices as needed.
9. Identify, develop, and drive the optimization of high-performing fundraising and advocacy campaigns, including in rapid-response moments.
10. Manage and provide training on a complex suite of online tools for sending emails, creating online petitions, coordinating events, sending mobile broadcast messages, generating widespread calls to decision-makers, responding to supporter emails, and facilitating peer-to-peer texting.
11. Assist in monitoring and handling supporter responses to national email communications
12. Participate in community management of FWW/FWA supporters.
13. Maintain familiarity with a wide and diverse set of food, water, and climate issues on a national and local level.
14. Carry out other projects as assigned

Qualifications: The requirements listed below represent the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Education/Experience:

• BA or equivalent experience; 5-7 years of experience in digital campaigning/strategy, organizing, or marketing.
• Experience in email writing and list building, database management and segmentation, and online fundraising.
• Strong track record of strategy development and digital content planning and creation.
• Deep understanding of engaging, creative and personal writing for digital advocacy and fundraising at a national and regional level.
• Proven email writing, coaching and editing skills with a strong attention to detail.
• Proven ability to write clearly, concisely, quickly, and accurately, incorporating key messages and calls to action, using appropriate language and tone for the target audience, and adopting the “voice” of the organization
• Expertise in online platforms, tools, and CRMS such as: ThruText, Scale to Win, Mobile Commons, Salesforce, and Engaging Networks.
• Demonstrates excellent judgment regarding strategic and timely communications reaching supporters.

Computer Skills: The incumbent must work in a computerized environment and have adequate knowledge of word processing, email, internet and spreadsheet software; in particular have coursework or certification in Microsoft Word, Excel, and PowerPoint and proficiency with all other Microsoft Office products.

Competencies: To perform the job successfully, the incumbent must demonstrate:

• Interpersonal Skills: Maintains confidentiality; remains open to others’ ideas; exhibits willingness to try new ways of doing things.
• Oral Communication: Speaks clearly and persuasively in positive or negative situations; listens and gets clarification.
• Written Communication: Writes clearly and informatively; edits work for spelling and has excellent grammar and proofreading skills; presents numerical data effectively and is able to read and interpret written information.
• Planning/organizing: Prioritizes and plans work activities; uses time efficiently and develops realistic action plans; meets deadlines and adheres to specific timelines; tracks multiple processes to meet goals for timeliness.
• Quality control: Demonstrates accuracy and thoroughness and looks for ways to improve and promote quality of own work; promotes and upholds office policies and procedures.
• Adaptability: Adapts to changes in the work environment; handles several projects concurrently; is able to deal with frequent change, delays or unexpected events.
• Problem-solving: Identifies and resolves problems in a timely manner; gathers and analyzes information skillfully.
• Judgment: Displays willingness to make timely decisions; exhibits high-level, sound and accurate judgment.
• Safety and security: Actively promotes and personally observes safety and security procedures; uses equipment and materials properly.
• Teamwork: Builds positive team spirit; puts success of team above own interests; supports everyone's efforts to succeed; provides excellent internal and external customer service.
• Diversity: Shows respect and sensitivity for cultural differences; promotes a harassment-free environment.
• Ethics: Treats people with respect and dignity; works with integrity and ethically upholds FWW/FWA’s mission and values.

Supporting Our Culture of Philanthropy: All staff must assist in fundraising and development for the organization. All staff must demonstrate an understanding that our members and supporters make our work (and our salaries) possible and should provide the highest level of customer and member services to people outside the organization. While your job position does not require you to raise any particular amount, you are expected to always be an “ambassador” for FWW/FWA and our work. All staff are expected to help with and participate/attend events and other activities as appropriate that are organized for our supporters and donors. All staff are expected to be cognizant of fundraising opportunities and to share contacts and information that will help build and sustain FWW/FWA.

Physical Demands: The physical demands described below are representative of those that an employee must meet to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. While performing the duties of this job, the employee will regularly be required to talk and hear. The employee is frequently required to sit and use his/her hands. Some local, regional, and national travel will be required.

Work Environment: The work environment described below is representative of what an employee may encounter while performing the duties of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. The work environment is typical of an office setting.

Compensation: $53,700 - $68,500 annually, dependent upon experience and location.

Food & Water Watch provides an excellent benefits package for full-time employees. This includes 100% employer-paid health, dental, and vision plans for staff; 403b retirement plans with employer contribution once eligible; 12 weeks paid parental leave; 3 weeks vacation for new employees; 12 sick days and 5 personal days; paid federal holidays and winter break (December 24 – January 1).

This position is a bargaining unit position covered under a contract between Food & Water Watch and the Nonprofit Professional Employees Union (NPEU). FLSA Status dependent upon salary and location.

Click here to apply. Please include your resume, cover letter, writing sample, and three professional references to be considered. Position open until filled. Incomplete applications will not be considered.

We will review your application, and if we feel that your knowledge, skills and abilities are potentially a good match for our organization, we will be in contact with you.

Food & Water Watch is an equal opportunity employer that encourages applications from women, people of color, LGBTQ individuals, individuals with disabilities, and other members of underrepresented groups. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this role

Food & Water Watch (FWW) is committed to the health and safety of its staff members. Moreover, FWW, as an organization, promotes science-based policy. Science clearly shows that unvaccinated populations drive the spread of the coronavirus and the emergence of new variants and that unvaccinated people are more likely to contract COVID and experience severe symptoms. Effective immediately, prospective new staff members are required to provide proof of vaccination or request a waiver as a condition of their offer of employment.