Digital Content Manager

The Digital Content Manager will use their creative talents to execute a proven content marketing strategy that builds an active movement of nature lovers in the Potomac River region. They will be critical in our goal to engage the rich community of river users in our local conservation work and sharing impact stories from the communities who are most impacted by pollution.

• Social media leadership 30%: Help shape our social media strategy and execute social media creatives for our channels: Instagram, Facebook, and LinkedIn. Produce brand-consistent videos, reels, stories, posts, and other interactive content. Stay up to date on current social media trends and changes to the platforms. Use graphic design and video editing platforms, like Canva, Adobe, or CapCut to produce social media graphics and videos. Identify and collaborate with regional influencers in coordination with the Brand and Marketing Director.
• Digital communications 50%: Produce brand-consistent and high-quality digital communications including blogs, a monthly e-newsletter, and supporter cultivation emails. Collaborate with the Communications Team on our message strategy and content marketing tactics. Capture community stories, photographs, and amateur videos around the Potomac River region. Maintain Potomac Conservancy’s website. Provide light support for other communications projects as needed including call-to-actions and publications.
• Data & Analytics 15%: Track and analyze key performance metrics across platforms and utilize our Constituent Relationship Management (CRM) system. Work with the Communications Team to apply what we learn and optimize our content and engagement tactics.
• Light Administrative 5%: Maintain photo and video database, assist with earned media materials, monitor public inquiries, and process invoicing for communications directed vendors.

Professional experience and qualifications:

This position is ideal for someone who is passionate about the environment and is excited to hone their public interest communications skills with a trusted brand. We seek a Manager who brings creative energy and enthusiasm for social media engagement as a critical space to grow an active and influential movement for clean water. The role is best suited for a self-starter who has the drive to pursue excellence, a positive mindset to overcome obstacles, and the ability to employ innovative tactics.

Qualifying Knowledge, Skills, and Abilities

We encourage you to apply if you think you would be a good fit, even if you don’t meet 100% of the qualifications.

• Bachelor’s degree or equivalent professional experience in digital communications
• At least two years of experience creating high-quality and engaging digital content for website, email, and social media platforms including text, images, videos, and graphics;
• In-depth knowledge and user of various social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn, TikTok) and the ability to adapt content to fit the unique features and audience on each platform;
• A passion for the environment and natural treasures of the Potomac River region
• Excellent written communication capabilities both long and short form;
• The ability to quickly adjust to changing content marketing trends and digital technologies;
• A working knowledge of SEO principles and strategies to expand reach through hashtags, influencers, co-branded opportunities, etc;
• Efficiently manages time and resources to meet schedules and deadlines;
• Demonstrates sound judgment, maturity, professionalism, and critical thinking skills;
• Values and executes thoughtful planning, organization, systems, and time management;
• Strong teamwork skills with an ability to work independently without close supervision;
• Values promoting voices from a wide array of river users and conservation solutions for communities that are most impacted by pollution.
• A background in or experience with analytics, constituent relationship management (CRM) databases, photography, videography, and/or graphic design a plus;
• Fluency in Spanish or other languages a plus.

Location: Potomac Conservancy is located in downtown Silver Spring, Maryland. Our office is conveniently located within a five-minute walk from the Silver Spring Metro station. The organization currently employs a generous work-from-home (WFH) policy with in-person time commitments at select times; the office is open Monday-Friday and open to use at any time.

Desired start date: June 2025

To apply: Submit your application through Idealist. To be considered, you must submit a thoughtful cover letter, your resume, and at least two writing samples or one writing sample and one social media example. This position will remain open until it is filled.