Senior Director, Content

Power to Decide is a national non-profit, non-partisan organization. At Power to Decide, we envision a world where everyone—no matter who they are or where they live—has control over their bodies and can decide if, when, and under what circumstances to get pregnant and have a child. Our mission is to advance sexual and reproductive well-being for all, with a focus on abortion and contraception. We accomplish this by providing trusted information, expanding access to quality services, and catalyzing culture change.

Position

The Senior Director, Content is a key role responsible for developing and executing the organization’s content strategy. This dynamic position requires a creative and organized professional with expertise in content creation and health education. The ideal candidate will have strong skills in writing, editing, content management, and team leadership, including managing people and workflows to deliver high-quality, impactful content. The Senior Director, Content will report to the Vice President of Marketing and Communications.

Key Responsibilities

• Develop and execute a comprehensive content strategy that aligns with our organizational goal to broaden access to sexual and reproductive health information in English and Spanish, supporting wider marketing and fundraising initiatives, and focusing on engagement with our priority populations.
• Oversee and contribute to the creation and quality of all written and video content across all our brands, including but not limited to Bedsider, AbortionFinder, and Power to Decide, ensuring it is consistently engaging, on-brand, accessible, inclusive, and deeply resonant with our target audiences.
• Collaborate with the Vice President of Digital Programs and Education to deliver high-quality content in alignment with product roadmaps, meeting the needs of both existing and new digital products to support user engagement and strategic goals.
• Incorporate the principles of health literacy, health education, and decision-making science to empower audiences with the knowledge, skills, and confidence to make informed health decisions.
• Optimize content across all platforms using SEO best practices to enhance visibility, drive organic traffic, and ensure our sexual and reproductive health information reaches priority populations effectively.
• Collaborate with the Senior Manager of Content to forecast and execute an organizational content calendar that aligns with team priorities and deadlines.
• Work closely with the Director of Marketing and the Development team to strategically leverage the organization’s website and social media channels with the goal of enhancing fundraising efforts and amplifying programmatic initiatives.
• Consult with the Senior Director of Health Care to ensure all health education and medical content is accurate, up-to-date, and medically reviewed.
• Oversee the translation and adaptation of content for Spanish-speaking audiences to ensure accessibility and cultural relevance and contribute to creating Spanish-language content if bilingual proficiency allows.
• Evaluate and utilize data analytics, audience insights, and evidence-based research to inform and refine content strategy.
• Recruit and manage 10+ content consultants and freelancers, providing guidance, feedback, and support to maintain high standards of content quality.
• Research and leverage AI tools for ideation and content generation to streamline the content development process and enhance efficiency in producing high-quality content.
• Stay current on industry trends and best practices in content strategy, health education, and digital marketing.
• Cultivate and maintain relationships with key stakeholders, including community partners, to extend the reach and impact of content.
• Supervise and support the development and success of additional Marketing and Communications staff including attending to all personnel related responsibilities.

Qualifications

We are looking for someone who thinks big and embraces innovation. The successful candidate is very organized, conscientious, insightful, and resourceful. They value diversity of thought, backgrounds, and perspectives; are collaborative and proactive; and work effectively as part of a remote team/organization. They share Power to Decide’s commitment to health equity and to building a world in which all people have meaningful access to abortion, birth control, and other reproductive health care they need.

The successful candidate will have/be:

• An MPH or master’s degree in health education/promotion or similar field with at least 10 years of relevant experience, 8 of which should be in health education content creation, preferably within the sexual and reproductive health field, or a bachelor’s degree with 12 years of experience in the same area, is required.
• Exceptional writing, editing, and verbal communication skills, with the ability to simplify complex messages into clear, accessible content across various formats
• A demonstrated track record in developing and managing digital content programs from strategy to execution, including planning, reporting, and continuous improvement.
• A growth mindset and commitment to learning and innovation within a supportive, collaborative environment.
• Strong multitasking, project management, and organizational skills in a fast-paced remote environment, with the ability to work independently and meet deadlines.
• Bilingual proficiency in English and Spanish (highly preferred) to create accessible and culturally relevant content.
• Leadership and team management skills to effectively guide and support team members and consultants.
• Proven ability to evaluate content performance and optimize strategies based on data and analytics insights to enhance engagement and effectiveness.
• Proficiency in Microsoft Office and familiarity with Google Workspace, ChatGPT, Canva, and work management tools (preferably Monday.com).
• Ability to work effectively from a remote home office and travel 3-4 times per year if necessary.

Hiring Timeline (approximate)

Screening interviews completed by early March

First round panel interviews completed by mid to late March

Final round panel interviews completed by early April

The Senior Director, Content is an exempt position. Salary is based on market factors and individual experience and abilities. The starting salary range for this position is $128,700 to $148,200 annually.

Power to Decide has an excellent benefits package including health, dental and vision insurance, 403b, flexible spending accounts, flexible work schedules, and generous leave which includes PTO, vacation accrual, summer hours, a floating holiday, and paid holidays.

Power to Decide is committed to maintaining a diverse staff and an inclusive, multicultural environment. We are proud to provide equal employment opportunities (EEO) to all employees and applicants without regard to actual or perceived race, color, religion, national origin, parenting status (including pregnancy, childbirth or related medical conditions), age, marital status, sexual orientation, gender identity or expression, veteran status, uniformed service member status, disability or any other characteristic protected by law.