Marketing Senior Specialist

Who we are:

The Alliance for Academic Internal Medicine (AAIM) is seeking a Marketing Senior Specialist reporting to the Assistant Director of Marketing.

When you join the AAIM team you are offered a competitive salary and generous benefit package. Part of the package includes AAIM paying the full premium cost for employee coverage under the health and dental plans. Coverage begins the first of the month following hire date. Other benefits include vision, life insurance, disability insurance, EAP, 403(b) retirement plan with a 7% contribution after one year of service, generous leave policy, identity theft insurance, access to professional development funds, and more!

AAIM, a professional membership association, promotes the advancement and professional development of its members who prepare the next generation of internal medicine physicians and leaders through education, research, engagement, and collaboration. Representing over 13,000 members, AAIM is the largest association of faculty and administrative staff serving in departments of medicine. Located in the Old Town section of Alexandria, AAIM is convenient to the Blue and Yellow Metro lines. To learn more about our organization, please visit www.im.org.

What this job is about:

The marketing senior specialist will be an engaged member of a growing marketing and communications operation. The role is primarily responsible for writing email, website, and other content in support of current and developing products and services of AAIM.

An experienced copywriter, the marketing senior specialist provides tactical support in the planning, creation, and implementation of content across digital channels (i.e., websites, video, email communications). The senior specialist will produce and disseminate high quality, engaging written resources and other communications while advancing goals and objectives as set out in the organization’s operational and strategic plan. This individual will be comfortable with day-to-day communications and marketing activities as well as supporting long-term strategy, thriving under tight deadlines, and adapting to changing needs.

This role works with multiple staff teams to identify content needs and opportunities, crafts messages that show value, utilizes best practices in disseminating this information across channels, and tracks the effectiveness of the campaigns. The senior specialist must be committed to working in a team-centered environment.

Responsibilities:

• Plan, write, and deploy email through Higher Logic Communications Professional (Informz) marketing platform, AAIM’s primary communication channel with members. Act as lead in the functionality and features of the email platform.
• Write concise and engaging content in a variety of styles for web, digital, and print materials; edit and proof copy through all levels of review and approval.
• Design digital graphics including banners, ads, and other visual assets.
• Assist in planning and producing video.
• Disseminate content through email, website, and other platforms.
• Ensure communication and marketing materials are accurate, adhere to brand standards, and evoke the appropriate tone and style for the audience and type of communication vehicle.
• Measure effectiveness of campaigns.
• Identify content needs and develop detailed project timelines.
• Assist in drafting and executing marketing and communication plans.
• Coordinate central editorial calendar.
• Assist with the development and deployment of AAIM’s digital content strategy through collaboration with staff teams as warranted by member needs, business goals, and best practices.
• Keep up-to-date on the latest marketing technology and best practices in managing and disseminating digital content; identify areas of improvement, and recommend implementation strategies.
• Excellent interpersonal, written, and oral communication skills, including outstanding writing, proofreading, and customer service skills.
• Contributes to the development and sound fiscal management of the department budget; monitors the budgetary impact of the day-to-day operations on the department; prepares budget reports; ensures that invoices are coded accurately; and confers with department management as necessary to ensure that department funds for equipment, resources, travel, programs, committees, revenue, and expenses are used responsibly and effectively.
• Ensures projects are completed on time and within budget; develops detailed project timelines and tasks; and identifies skills and financial resources required to complete tasks.
• Supervises a staff or function; guides and monitors performance of staff and contractors.
• Participates in screening and selecting candidates for hire. Contributes to the development and delivery of training new hires on their roles and responsibilities.
• Position includes significant representative contact with committees and members through email, telephone, and onsite meetings for purposes of operations and coordination.
• Position includes significant contact with other staff teams to elicit content, establish metrics, and develop strategy.
• Position includes significant contact with vendors to manage production and dissemination of communication vehicles.
• Performs other duties as necessary.

Requirements:

• Bachelor’s degree in communications, digital marketing, or related field and 3-5 years of experience including writing, editing, and managing digital content; or the equivalent combination of education and experience.
• Knowledge of web content best practices and digital content distribution channels.
• Highly skilled at writing across digital and print media.
• Experience with email marketing delivery systems.
• Familiarity with social media channels and channel management tools.
• Strong skills in managing projects independently and coordinating cross-functional team efforts.
• Sufficient flexibility and creativity to make midstream adjustments to achieve editorial and business goals in a fast-paced environment.
• Highly skilled at communicating verbally and in writing, providing original content, and using accurate grammar, tact, and diplomacy.
• Strong problem solving, analytical, and strategic thinking skills.
• Superior organizational skills and attention to detail.
• Ability to manage multiple projects at the same time.
• Solid skills working independently and collaboratively as a team member, and exhibiting sensitivity and professionalism when dealing with a wide array of internal and external customers.
• Ability to apply policies and guidelines, and lead by example by following them.
• Ability to produce video and graphic design skills a plus.
• Familiarity with Asana or similar project management platforms.
• Advanced proficiency using the Microsoft Office suite of applications.
• Ability to travel to attend meetings.

What you will get out of it:

• Insight into the discipline of academic internal medicine.
• Develop your project management, communication, and budgeting skills.
• Work with committed and dedicated professional staff and volunteers in a collaborative and high performing environment.
• Professional development opportunities to grow your career.
• Comprehensive benefits package including medical, dental, vision, life insurance, disability insurance, EAP, 403(b) retirement plan with a 7% contribution after one year of service, generous leave policy, access to professional development funds, and more!

How to apply: Send a resume, cover letter, and salary requirements to jobs@im.org.

Job location: Alexandria, VA (Hybrid)

AAIM offers a hybrid work arrangement of three days per week working remotely and two days per week working in the office. Employees are required to work in the Alexandria-based office every Tuesday and Wednesday. New employees are immediately eligible for this hybrid work arrangement.