Digital Marketing and Communications Manager

About the Organization

Join the Amazon Conservation Team as our Digital Marketing and Communications Manager

Are you a strategic, entrepreneurial digital marketing professional with a passion for conservation and community impact? The Amazon Conservation Team (ACT) is seeking a dynamic individual to lead and grow our digital presence and fundraising efforts. This is a unique opportunity to protect one of the planet’s most vital ecosystems while collaborating with a dedicated international team.

For nearly three decades, ACT has partnered with Indigenous and local communities to protect the Amazon rainforest and strengthen traditional cultures. Our teams operate in Brazil, Colombia, Suriname, and Costa Rica, supported by a small but mighty headquarters in Falls Church, VA.

Sound like your kind of challenge? Read on for full details…

About the Role

The Digital Marketing and Communications Manager (hereafter, the DMCM) is a key member of the Development and Communications team. The Digital Marketing and Communications Manager will be responsible for developing and implementing comprehensive digital communication strategies to engage donors, recruit prospects, increase awareness, and drive support for the ACT's conservation efforts.

This role will focus on email and social media marketing, creating compelling digital content, and managing our primary and country-specific websites, as well as deploying data analysis to optimize donor engagement and fundraising initiatives.

Reports To

• Reports to: Chief Development Officer
• Collaborates with: ACT-US Team and key ACT-Wide programmatic staff
• Supervises: This position currently has no supervisory responsibilities

Responsibilities

The essential duties and responsibilities of the position will include, but are not limited to:

Email Marketing:

• Develop and execute email marketing campaigns to nurture donor relationships and drive fundraising efforts
• Create compelling email content that educates and inspires donors about the ACT's mission and impact
• Continuously test and optimize email performance to increase open rates, click-through rates, and conversions

Social Media Marketing:

• Manage ACT’s social media presence in collaboration with the External Communications Manager, developing engaging content and strategies that build audience and visibility.
• Create and curate engaging content that showcases our conservation work and impact
• Develop and implement social media strategies to grow follower lists, increase follower engagement, and drive traffic to our websites
• Monitor social media trends and adjust strategies accordingly

Website Management and Content Creation:

• Collaborate with colleagues and external web development team to maintain and update ACT’s primary website as well as country program sites
• Support country office’s local website content development and management
• Create compelling and informative content for the website, including blog posts, success stories, and project updates
• Ensure all website content is up-to-date, accurate, and aligned with ACT's mission and brand voice

Digital Marketing and Email List Building:

• Manage ACT’s online advertising program with Google and other partners
• Implement strategies to grow and maintain a healthy email subscriber list
• Develop lead magnets and other incentives to encourage email sign-ups
• Collaborate with colleagues and partner organizations to identify opportunities for list growth through events, partnerships, and campaigns

Data Analysis and Reporting:

• Track and analyze key performance metrics for email marketing, social media, and website engagement
• Prepare regular reports on digital communication performance and donor engagement for colleagues and leadership
• Use data insights to inform and improve communication strategies and tactics

Other projects and duties as assigned:

• Support ACT-wide initiatives and events
• Work with partners and support external relationships
• Act as an “flexible team contributor” when needed

Required Education And Experience

In your resume and cover letter, please address how you meet the following qualifications and competencies.

Required Qualifications

• Bachelor's degree in Marketing, Communications, or related field
• 3-5 years of experience in digital marketing, preferably in the nonprofit sector
• Proven track record in email marketing, social media management, and content creation
• Strong analytical skills and experience with data-driven decision making
• Fluency in spoken and written English.
• Excellent writing and editing skills, with the ability to adapt tone and style for different audiences
• Proficiency in email marketing platforms, social media management tools, and website content management systems
• Must be able to occasionally work nights, weekends, and holidays as necessary to carry out key job functions
• Must be able to travel domestic and international working extended and/or varied work hours, including on weekends as necessary to carry out key job functions.
• Demonstrated commitment to environmental conservation and the protection of Indigenous rights.
• Must be legally authorized to work in the U.S. without sponsorship
• Finalists will be subject to a standard background check

Desired Skills

• Experience working with MailChimp, WordPress, Google Ad Grants, and SEO best practices
• Experience with graphic design and video/audio/image editing software
• Experience in the nonprofit sector
• Knowledge of fundraising principles and best practices
• Familiarity with Microsoft Office 365 environment
• Ability to speak and work (deliver presentations, lead discussions and training) in English and at least one other major language ACT works in (e.g., Spanish, Portuguese, Dutch).
• Conversational ability in Spanish, minimum ability to read Spanish; Portuguese and/or Dutch a plus

Competencies

• Demonstrated ability to multi-task with acute attention to detail; excellent organizational and administrative skills
• Ability to work independently and effectively under pressure in a rapidly changing professional environment
• Ability to work in a multi-cultural, multi-ethnic environment with respect for diversity
• Diplomacy and good interpersonal skills, with the ability to remain calm under pressure and not lose sight of strategic priorities
• Excellent written, oral, and interpersonal communication skills

Physical Requirements

• This position will be working in a typical office setting, with no extremes in temperature or lighting.
• Applicants should be able to work with equipment typically found in an office and should be able to perform the essential functions of the job, with or without accommodation.

Compensation

The salary for this position ranges between $75K-$80K per year. ACT offers an excellent benefits package and a salary that is commensurate with education and related work experience.

Disclaimers

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. The preceding job description is not designed to cover or contain a comprehensive listing of activities, duties, qualifications, and responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

ACT is an equal opportunity employer committed to creating a diverse and inclusive work environment. We encourage applications from candidates of all backgrounds who are passionate about our mission to preserve South American rainforests.

Application Procedures

Please email cover letter and resume to careers@amazonteam.org; use Digital Marketing and Communications Manager in the subject line.