Digital & Graphic Design Lead

Overview

Location: The position will be based in the Hudson Valley (Dutchess, Orange, or Ulster County). We may be able to offer a stipend to cover relocation expenses.

Reports to: Managing Director

Type of position: Full time, 40 hours

Start date: We are looking for a start date in May but are open to different timelines

Mission

We are building a grassroots movement of everyday people to transform New York so it works for all of us. For too long, greedy corporations, billionaires, and political elites have rigged our country to work against us. We are coming together across race and age to fight for laws and win elections that put the power back in our hands and create lasting change.

Job Responsibilities

• Develop and implement short and long-term digital strategy that builds our base and advances campaign goals
• Collaborate with leadership to develop broader narrative and messaging strategy
• Write, design, and schedule regular emails and social media posts
• Design visual materials like flyers, mail, canvassing literature, and merch in coordination with other departments
• Maintain and build upon our website, and develop new websites, splash pages, and forms
• Execute other digital campaigns and tasks, such as event photography, video creation, paid advertising, and petitions drives

Other duties & responsibilities

• Participate in weekly staff and coordination meetings
• Participate in other organizational activities, including recruiting volunteers and soliciting donors from your existing social networks, supporting organizing efforts through phonebanking, canvassing, and facilitation, attending staff retreats, and engaging with staff culture building

Work requirements

• In-person work. Each of our staff works a minimum of 3 days per week at the office or in the field.
• Irregular hours. Depending on the needs of the work, this position will be expected to work irregular hours, including on nights, weekends, and holidays. We provide flexible scheduling and comp time to ensure sustainability in the position.
• Ability to drive. Must have a driver's license, and daily access to a working car with current car insurance, and be willing to travel across the Hudson Valley regularly.

Knowledge, Skills, and Experience

• Experienced digital organizer. 3+ years experience in digital organizing, online advocacy, digital communications, or a similar role.
• Technologically savvy. Experienced and skilled with digital tools such as Canva, CRMs (preferably EveryAction), and website management (preferably Wordpress). Willing to try out new tools.
• Strong writer and communicator. Able to effectively communicate about our campaigns and theory of change to different audiences on different platforms, while maintaining our brand voice. Able to tell stories in a powerful way and move people to action, whether it’s in an email, ad, or Tik Tok.
• Effective graphic designer. Able to design high impact visual content that makes use of best practices and our brand identity.
• Politically clear. Understands why building power through elections, issue campaigns, and organizing is essential. Committed to building a multi-racial movement to transform our state and country to work for all.
• Committed to building a powerful organizational culture, grounded in emotional awareness, proactive and direct communication, generative feedback and debate, and support and accountability.
• Strong planner — and problem-solver. Able to develop short and medium-term plans for digital projects, and able to adjust and problem-solve on the fly when things don’t go according to plan.
• Highly motivated, organized, and detail-oriented. Has a strong system to get work done on time, juggle competing demands, and prioritize what is most important. Notices errors that others might overlook.

Pluses:

• Bilingual in Spanish/English
• Experience with Adobe
• Knowledge and understanding of local and statewide politics in the Hudson Valley and/or New York State and key issues important to working people.