Digital Strategist & Creative Contractor

Dayenu: A Jewish Call to Climate Action is seeking a Digital Strategist and Creative Contractor to grow the reach, distribution, and marketing of Dayenu’s pioneering Spiritual Adaptation resources as well as the overall reach of Dayenu’s digital communications.

Dayenu is building a movement of American Jews confronting the climate crisis with spiritual audacity and bold political action. We mobilize Jewish support for climate solutions, build our collective power with national and global movements, and raise up a spiritual, religious, and moral voice.

In our Spiritual Adaptation work, Dayenu supports people to confront the reality of the climate crisis and to grapple with the deep spiritual and existential questions it raises. Rooted in Jewish wisdom, joy, ritual, and voice, we provide pathways for people to confront and move through feelings of fear, anxiety, and powerlessness. We support people and communities to consider what it means to live, parent, come of age, and lead in this frightening time, cultivate hope, and move into courageous action.

As we build our movement, we aim to significantly grow our creative social media, digital content, and reach, garnering 10,000 new followers over the next three years. Digital pathways are key to growing our movement – including young people, Jews of Color, and frontline organizers/activists – who are disproportionately affected by climate grief and distress.

Dayenu’s Digital Strategist and Creative Contractor will drive the digital growth of a five-year-old multi-generational organization that is mobilizing the American Jewish community to take meaningful, strategic action to address the climate crisis and is providing spiritual resourcing in the face of this painful reality. This exciting new role will have three primary functions: 1) Developing a strategy to grow Dayenu’s overall digital audience and reach; 2) Developing a strategy specifically to grow the digital audience for our Spiritual Adaptation content, including potentially the creation of new digital channels or platforms; 3) Designing, creating, and sharing digital content drawing from Dayenu’s growing library of Spiritual Adaptation resources and programs.

Scope of Work

Digital Strategy (70%)

• Develop and implement a strategy to grow the audience and expand the distribution, reach, and marketing of Dayenu’s Spiritual Adaptation resources and programs garnering 10,000 new followers over three years.
• As part of strategy, discern whether to use Dayenu’s existing digital and communications channels or create new, dedicated spiritual resourcing digital and comms channels/platforms.
• Work closely with Dayenu’s Communications team to grow Dayenu’s overall audience and expand the distribution and reach of all Dayenu digital content, including striking a balance between Dayenu’s Spiritual Adaptation communications and other communications.
• Analyze social media performance metrics and adjust content strategies based on insights to improve reach, engagement, and conversions. Optimize Dayenu content for social algorithms to increase organic reach.
• Monitor ally and partner accounts and identify opportunities for collaboration and ways for us to stand out. Leverage digital tools to track conversations around climate justice, spiritual activism, and arts-activism.

Digital Content Creation (30%)

• Work closely with Dayenu’s Communications and Spiritual Adaptation teams to design, create, and disseminate digital content (graphics, videos, social posts, etc.) drawing from Dayenu’s existing and growing library of Spiritual Adaptation resources.
• Create and post at least three new pieces of Spiritual Adaptation content or marketing per week across Dayenu’s digital platforms.

Qualifications

• 3-5 years of digital communications experience
• Expertise in digital audience growth
• Expertise in digital content design, including video, sharegraphics, etc.
• Graphic design experience, including the use of design tools like the Adobe Suite and/or Canva
• Extensive familiarity with major social media platforms
• Ability to work with multi-disciplinary teams and collaborate across lines of difference
• Knowledge of Jewish, climate, social justice, and spiritual resourcing digital landscapes a plus
• Interest in and experience with sharing spirituality-oriented and/or Jewish content a plus

Reporting Structure: The position reports to the Director of Communications