Deputy Director of Social Media

About Reproductive Freedom for All (Formerly NARAL Pro-Choice America)

For more than 50 years, Reproductive Freedom for All and its chapters have fought to protect and expand reproductive freedom —including access to abortion and contraception — for everybody. We are powered by our more than 4 million members from every state and congressional district in the country, representing the 8 in 10 Americans who believe every person should have the freedom to make the best decision for themselves about if, when, and how to raise a family.

Reproductive Freedom for All centers diversity, equity, inclusion, and justice in our organization and our work. Continuously learning from our history, we hold ourselves accountable to achieve reproductive freedom with equitable access for everybody. As the oldest and largest national membership organization primarily focused on advocating for abortion access, we organize and mobilize, galvanizing millions of people to take action to defend reproductive freedom, and shining a spotlight of accountability on bad actors who work to impose their ideological agenda on others. We also work to elect champions for reproductive freedom and advance state and federal legislation to safeguard it. For more information on Reproductive Freedom for All, please visit our website.

About the Role

The Deputy Director of Social Media will be responsible for managing all social media of the organization, with a focus on strong content, engaging creators, and utilizing our social channels to achieve our organizing and power building goals. They will supervise a Senior Social Media Strategist and Graphic Designer, while working closely with the Director of Digital and Data and other team members focused on external communications.

They must have the ability to synthesize strategic objectives and then operationalize them into tactical outputs and a capability to manage many different priorities, laser-focused on what will drive the most action and impact from our social channels.

The ideal candidate will bring excellent communication skills, creative thinking, writing, problem solving skills, a commitment to the organization’s mission and values, management experience, strong interpersonal skills, and a never-ending desire for learning.

Location: Washington, DC or Remote

Reports To: Director of Digital and Data

Responsible for Managing: Senior Social Media Strategist, Graphic Design Manager

Details: Full Time, Exempt, Non-Union

Salary Range: $83,000 - $115,000

Responsibilities (What You Do):

• Manage all elements of our social media program; Ensure that content produced aligns with each platform’s best practices, meets Reproductive Freedom for All’s messaging standards, promotes accessibility, and is reflective of our values of diversity and inclusion;
• Review posts, provide constructive feedback, and offer guidance on improving engagement;
• Collaborate with senior leadership to develop intermediate and long-term plans for how to best use social media to achieve our northstar goals (growing our membership, particularly with young people, people of color, and mobilizing social media followers to take action), encompassing all social accounts the organization manages;
• Educate, strategize, and manage-up with senior leadership, as necessary, to guide the organization towards the most effective social strategy possible;
• Provide best practice insights to guide platform by platform strategies, breaking down audiences, asks, content types, and performance metrics;
• Develop and execute crisis communication plans to mitigate potential social media crises, ensuring rapid and appropriate responses that are inclusive of our organizational values–specifically our values of excellence, equity, and inclusion.
• Collaborate with the Equity, Culture and Talent, Organizing, Communications, Political, Government Relations, and Campaigns and Advocacy teams to ensure our online presence reflects our internal goals and priorities;
• Manage social media staff and Graphic Designer who are responsible for the day-to-day operations of our social channels and all Reproductive Freedom for All collateral;
• Manage the organization’s growing engagement with online creators/influencers and other similar initiatives and ensure diversity and equity in these partnerships;
• Develop, supervise, and perform ongoing management of systems, processes, tools, and reporting of social media channels and initiatives to ensure excellence and equity;
• Provide timely and accurate reporting on social media performance, implementing reporting tools and processes that showcase the impact of Reproductive Freedom for All’s social programs relative to national goals and KPIs set;
• Engage with external vendors and consultants to ensure timely delivery of contracted products and services.

Qualifications (What You Bring):

• Demonstrated experience (6+ years) in managing or contributing to social media content production;
• Experience reporting relevant social metrics that determine the success of the program and working with data teams to ensure data from social is sourced and synced;
• Strong familiarity and proficiency with each social platform and how they’re different—specifically with Instagram, TikTok, Facebook, X, and Threads;
• Experience with social media management and monitoring tools such as HootSuite, Sprout Social, Later, and such;
• Excellent communication and collaboration skills with both organizational and technical professionals, as well as individuals from diverse communities;
• Strong leadership and team management skills;
• Demonstrated ability to thrive in a fast-paced environment, exercise flexibility and good judgment in complex situations, including how crisis and rapid response moments can turn into opportunities for the organization;
• Ability to juggle multiple, competing priorities at once, while also communicating with stakeholders the progress and timeline for delivering on tasks and projects;
• A personal passion and commitment to the mission of the organization, and an understanding of the reproductive freedom movement;
• A demonstrated desire to contribute to a work environment where diversity, equity, and inclusion are valued and supported by each staff member;
• A demonstrated ability to educate, mentor, and develop junior to mid-level team members;
• High cultural competence;
• On a high level, strong proficiency and fluency with the ever-evolving landscape of the social internet— i.e. why trending sounds matter, whether investing in BlueSky, Mastodon, or Threads is strategic, and the like.

Nice-to-haves (or excited-to-learns):

• Experience converting people from audience-members to action-takers through various social media tools;
• Familiarity or expertise in graphic design and video editing software;
• Experience with paid digital advertising, email programs, website development, and other elements of digital communications;
• Experience with or understanding of the current political landscape broadly.

Reproductive Freedom for All does not discriminate on the basis of race, ethnicity, national origin, religion, socioeconomic status, sex, sexual orientation, gender identity and expression, age, disability, marital status, veteran status, genetic information, or political affiliation.

Candidates with backgrounds, identities, and experiences that are historically underrepresented in reproductive freedom non-profits are encouraged to apply.