Campaign Organizer

Job Title: Campaign Organizer

Department: Campaigns

Location: Remote in West Virginia

Reports To: Campaign Manager

Supervises: N/A

Context: At the Sierra Club, we believe in the power of interdependence. Together, we remain committed to the fight for a healthy climate built on a foundation of environmental, racial, economic, and gender justice – a future where all people benefit from a healthy, thriving planet and a direct connection to nature. As the climate crisis and deeply entrenched systemic racism all fuel injustice, we will continue to fight for a bold, transformational agenda that recognizes the interconnectedness between our planet, our humanity, and our future. By recognizing that our destinies are tied, we continue to name that all things are fundamentally connected, and the overlap between ecology, race, gender, and representative government will move to either advance our collective humanity or to oppress it. Sierra Club has close to 800 staff across the country and a network of 64 local chapters that are led and fueled by thousands of volunteers. We are also proud to be a unionized employer, with three labor unions representing more than half of our employees.

Scope: The Campaign Organizer is responsible for organizing campaigns which win real victories and build the grassroots power to accomplish Sierra Club priorities, which are: to address climate disruption, transform the energy economy, protect communities from pollution, ensure access to the outdoors for all and protect our lands, water and wildlife. The Chapter is a crucial partner for the Campaign Organizer to successfully carry out strategic plans. The Campaign Organizer works closely with chapter(s), volunteers, partners, and staff across the assigned region, while harnessing all of the strategic levers of Sierra Club including legal, communications, digital strategies and subject matter/campaign expertise. The Campaign Organizer works on local teams to recruit and train volunteers to fulfill goals and build leadership capabilities. The Campaign Organizer represents Sierra Club at community events and with partner organizations, to government officials, the media, business and community leaders, and the public. The Campaign Organizer plans and implements tactics to help achieve the assigned regional strategy; the Campaign Organizer will do this by fostering volunteer leadership and participation on movement ready teams, builds and recruits for events and actions to accomplish policy priorities, and report on campaign results and effectiveness.

Job activities include but are not limited to:

1. Strategic Campaigns. Participates in the creation of a regional strategy for the Beyond Coal Campaign while leading a specific campaign, balancing national and local priorities. Works to incorporate key states and chapter stakeholders, including volunteers, to create and implement a campaign of the overarching strategic plan. With the support of the organizing team, the manager, and Chapter Director, develops individual campaign organizing plans, including organizing tactics. With the support of the manager, ensures that campaigns are rooted in equity and justice and inclusive of frontline and directly impacted communities.
2. Organizing Implementation. Collaborates with volunteers to implement components of an overarching strategic plan for Beyond Coal Campaign priorities in the assigned states or region. Includes facilitating organizing meetings, volunteer onboarding and integration, and developing and leveraging partnerships. Tracks policy and regulatory proceedings in the assigned region that are relevant to the campaign, identifies opportunities for engagement, mobilization, or intervention. This includes evaluating progress towards goals through data collection and key metrics.
3. Collaboration. Builds a healthy, mutually accountable relationship with Chapter staff and volunteers to carry out Beyond Coal Campaign priorities. Communicates clear expectations, capacity, and works in strategic alignment to accomplish Sierra Club’s priority goals. Prioritizes relationships with volunteer leaders and coordinates with other Sierra Club stakeholders as needed.
4. Volunteer Recruitment and Leadership Development. Identify and recruit potential volunteers and activists, match volunteers to their areas of interest, and increase volunteer and activist participation within the Chapter structure. Support issue-focused volunteer teams to accomplish their goals, coach volunteers on skills, coordinate activities, and to engage key stakeholders and coalitions, elected and appointed decision makers, and their influencers to assure advancement of the Beyond Coal Campaign’s priorities. In coordination with other staff, supports the volunteer leadership development including facilitating training and coaching leaders and supporting governance processes and functions. Maintain good data practices tracking volunteers teams, roles, and contact information as well as other core metrics.
5. Mobilization and Event Planning. Coordinates with coalition partners and outside interest groups to plan volunteer activities supporting Beyond Coal Campaign’s priorities. Attends chapter, group, and committee meetings to coordinate events and mobilization tactics. Responds to inquiries concerning membership, outings, events, and environmental issues from the general public, members, and volunteers. Provides good public relations and volunteer support for Sierra Club.
6. Local Representation of Sierra Club. In coordination with staff and volunteers, represents Beyond Coal Campaign priorities to public officials, partner organizations, and to the media. Maintains positive relationships with strategic partners, coalitions, members of the media, grassroots leaders, elected officials, and government officials when strategic and aligns with the strategic priorities in the assigned region. As needed, serves as Sierra Club spokesperson to media outlets and promotes volunteer and partner organization media exposure.
7. Build and Participate in Teams: Build, maintain, and participate on teams to advance state-level specific campaign work and Chapter organization building. Train and develop volunteer leaders who are skillful at facilitating effective, healthy teams. Actively participate and build the state campaign teams, as needed. Supports a community of care with colleagues and collaborators and recognizes the need for self care in order to sustain ourselves and our work.

Seasonal Activities:

Heavier seasonal workloads may occur as a result of project deadlines, staff absences and vacancies, and during peak activity periods. Frequent weekend and/or evening work required.

The successful candidate should demonstrate the following skills, experience and competencies:

• Organizing Experience: Experience as an organizer and/or community organizing and/or demonstrated ability in onboarding, training, coaching and supporting volunteers. Experience designing and implementing tactics as part of a larger campaign strategy. Some knowledge and experience with the craft of grassroots organizing and power building.
• Data Practices: A working understanding of quantitative data (for example, numbers of people engaged) and qualitative data (for instance, stories about people taking action) and a willingness to use data to inform and evaluate organizing work.
• Tech Competency: Working knowledge and experience with G-Suite, Zoom, Canva, Mobilize, and Hustle and the ability to learn new technology tools to support organizing and campaign goals. Proven ability to train and coach volunteers on tools.
• Team Building: Demonstrated leadership experience working within a team structure. Ability to build vision, trust, and mutual accountability with team members. Experience working closely with volunteers.
• Campaign Implementation: Some experience planning or implementing a state or regional level campaign, including developing strategy and tactics, organizing, lobbying, media relations, and working with mid- to senior level political, organizational and business leaders.
• Volunteer Development: Track record of recruiting and developing volunteer leaders along a progression of leadership. Skillful at building trusting, mutually accountable relationships with a diversity of volunteer leaders. Skillful at placing volunteers with roles that match their expertise and passions.
• Effective Communication: Highly developed communication skills, with a focus on communicating effectively across different groups of stakeholders, internally and externally. Reliable communicator that regularly follows up with volunteer leaders.
• Commitment to social justice: As a member of the state team, this individual is expected to have a focused and sustained attention towards calling out and challenging systems, policies, practices, or procedures that have racist effects. Has a proven track record of understanding systems of oppression and a commitment to continuously deepening study and learning. Experience and skills for working effectively with colleagues across group identities and position/role. Easily recognizes own relationship to privilege and power, examining and shifting behaviors as appropriate.
• Committed to evolution. You are committed to continuously deepening and evolving your own understanding of systems of oppression through study, openness, and humility. And you easily recognize your own relationship to privilege and power, examining and shifting your behaviors as appropriate
• Positive and supportive: Recognize mistakes as opportunities for growth and problems as catalysts for solutions. Open to constructive feedback about performance and interactions. Recognizes that support for colleagues

The strongest candidates will also demonstrate the following skills, experience and competencies:

• Knowledge of environmental and energy issues, and either expertise or an ability to develop expertise in region energy, climate justice, and/or conservation areas.
• Demonstrates the ability to create rapport and inspire trust. Open to feedback and the ability to learn new skills.

This job description encompasses all of the functions held by this position. A realistic annual work plan will be developed based on the strategic priorities and campaign goals of the state and/or region. The work plan will be approved by this position’s manager and adjusted as needed throughout the year. Depending on the needs of the state and/or region, the Campaign Organizer may be doing some of these functions more than others. The work plan is the tool a manager will use to ensure there is clarity around expectations and work responsibilities.