Marketing and Communications Manager

Position Overview

The Edlavitch DC Jewish Community Center (EDCJCC) is seeking to add a manager to our small but

mighty marketing and communications team. We are seeking someone who is capable of rolling up their sleeves and supporting the day-to-day needs of promoting the programs and initiatives of a

multi-faceted community center, while also being able to participate in brain-storming and strategic

thinking in an effort to grow our audience, elevate new programs, or promote those with low

attendance.

The Marketing and Communications Manager will report to the Senior Director of Institutional

Advancement and will collaborate interdepartmentally to develop and execute marketing and

communications plans to promote new and existing EDCJCC programs and events; grow our social media presence; and increase brand awareness around our city and beyond.

Goals and Responsibilities

The Marketing and Communications Manager will achieve success through overseeing the following

initiatives:

• Manage organization social media presence
  • Develop and implement a social media strategy on Facebook and Instagram to increase followship and engagement.
  • Engage with online community to grow and enhance the organization's digital presence.
• Manage email marketing
  • Develop and oversee targeted email campaigns to boost specific programs or messaging as needed, including for one-off events, leadership updates, and fundraising.
  • Oversee Center-wide email marketing calendar, including reviewing all email newsletters before distribution and building and delivering key campaigns.
• Advertising
  • Develop and implement paid digital advertising strategies to drive growth, engagement, and brand recognition across all online platforms.
  • Oversee advertising budget across all platforms and programs to ensure funds are being spent strategically and making the largest impact.
• External Communications
  • Promote programs to new and existing audiences in an effort to drive increased revenue and enhance brand recognition.
  • Maintain coherent organizational voice and brand identity across all platforms.
    • Work closely with graphic designer(s) to maintain EDCJCC’s cohesive brand.
    • Support the process of creating digital and print collateral by acting as liaison, when necessary, between graphic designer and program staff.
  • Evaluate and pursue brand-building opportunities, including advertising, sponsorships, content marketing, and influencer partnerships.
• Support public relations efforts to increase local and national profile of the EDCJCC.
  • Track press coverage, including reviews, features, and listings.
  • Identify and pitch outlets influential to the EDCJCC community for media coverage.
  • Develop and maintain a list of media partners.
  • Prepare and send press releases.
  • Serve as media contact for the organization and manage all logistics associated with media visits.
• Act as a member of the Institutional Advancement team and pitch during advancement events, direct mail campaigns, and other team efforts.
• Other duties as assigned.

Qualifications

• Three or more years experience in marketing and communications, with a track record of successful campaigns;
• Strong sense of storytelling and the ability to write with clarity, excellent grammar, and attention to detail;
• Proficient in data-driven decision making and media planning;
• Up-to-date knowledge of marketing best practices;
• Keen eye for design and experience implementing and enforcing organizational brand standards;
• Understanding of social media and mass email tools;
• Strong organizational skills and project management experience;
• Exceptional organizational skills and an ability to manage multiple projects in a fast-paced, time-sensitive environment;
• Experience publishing written and visual web content, and familiarity with Wordpress and CRM solutions;
• Loves to collaborate and is an excellent team player.

Salary, Benefits, and Work Requirements

• Full-time, year-round, salaried.
• Competitive salary (beginning at $70,000) in the non-profit marketplace.
• The Edlavitch DCJCC offers a comprehensive benefits package, including health insurance paid time off, a 401K, and transportation benefits.
• Access to free or highly discounted EDCJCC programs, such as Fitness Center and pool membership, language classes, theater productions, film screenings, concerts, volunteer opportunities, and more. Discounts on preschool and early childhood programs.
• This position can be fully in-person or hybrid. The EDCJCC requires staff to be in-person in the Washington, DC office a minimum of three (3) days a week.
• Occasional evening and weekend work required.