Communications & Marketing Manager

Historic Richmond Town is seeking a Communications & Marketing Manager to elevate our outreach and engagement efforts. Reporting directly to the CEO, this role is essential in fostering and maintaining relationships with the public, local community, and media through consistent and impactful messaging.

Historic Richmond Town includes New York City’s living history village, a historical museum, an arboretum, a working family farm, and two other historic sites - including one of the oldest houses in New York State. Over 100,000 people visit annually to enjoy tours, education programs, museum exhibits, and special events. Historic Richmond Town is proud to be an equal opportunity employment workplace dedicated to pursuing and hiring a diverse workforce. We are committed to cultivating an inclusive work and learning environment and look for future team members who share that same value.

Historic Richmond Town is proud to be an equal opportunity employment workplace dedicated to pursuing and hiring a diverse workforce. We are committed to cultivating an inclusive work and learning environment and look for future team members who share that same value.

OUR PEOPLE

At Historic Richmond Town, we co-create cultural leaders who work to improve our community. Our people are united by a shared belief in the power and necessity of public history, and work together to effectively create meaningful experiences for our visitors.

RESPONSIBILITIES:

Communications & Marketing:

• Promotional Material: Collaborate across departments to design and distribute print and digital promotional materials for our public facing programs. These materials should broaden the organization’s reach, support visitor engagement, fundraising campaigns, and community outreach.
• Editorial Calendar: Manage a detailed editorial calendar to organize and track promotional activities, that include all aspects of print and digital communication, press, and advertising.
• E-Comms: Oversee the MailChimp automated marketing system, including crafting and distributing regular newsletters and e-blasts, and maintaining and growing email lists.
• Blog Management: Regularly update and maintain the blog with engaging posts from solicited contributors about mission relevant items.
• Website Maintenance: Manage and update Historic Richmond Town’s website, ensuring that all content is accurate, up-to-date and easy to access.
• Advertising Coordination: Coordinate both internal (social media) and external (media outlets) paid advertising opportunities to promote public facing programs.
• Media Relations: Write press releases, handle media inquiries, track media coverage, and keep media contact lists updated.
• Brand Management: Using the organization’s Brand Guide, ensure consistent branding across all communication channels, including the design of promotional materials and maintenance of brand integrity.
• Public Information Updates: Keep vital public information current across multiple platforms, including the website, Facebook, Google Business pages, LinkedIn and phone lines.
• Performance Analysis: Analyze and report on the effectiveness of communications and marketing, Google Analytics and other tracking tools, providing recommendations and implementation plans for improvement.

Social Media Management:

• Platform Management: Oversee and expand Historic Richmond Town’s social media presence on platforms like Facebook and Instagram, and by creating and scheduling consistent and engaging content.
• Trend Monitoring: Track social media trends, engagement opportunities, and audience feedback, and adjust strategies to maximize reach and interaction.
• Campaign Collaboration: Collaborate with the team to develop and execute social media campaigns that align with key initiatives and programs.
• Audience Engagement: Engage with online audiences by responding promptly to comments, messages, and reviews.
• Multimedia Content Creation: Develop and produce multimedia content (photos, videos, graphics) to effectively promote ongoing public facing programs and events.

REQUIREMENTS:

• This role is well suited for an individual who is highly organized, creative with strong written communication skills and a passion for storytelling through digital and social media.
• 1-3 years of experience in communications, marketing, and/or social media management is required, preferably at a nonprofit organization.
• Interest in and experience with American history, living history, or the arts and culture industry is a plus.
• Experience in graphic design and advertising coordination is advantageous but not essential.

POSITION DETAILS:

• Full-time, $45k-$55k, commensurate with experience.
• 40 hours per week, Monday through Friday, with mandatory participation during the Richmond County Fair over Labor Day Weekend, as well as occasional weekend and evening work in order to capture special programs and events for marketing and communications.

BENEFITS:

A comprehensive medical, vision and dental benefit packages available. Ability to participate in New York City’s Cultural Institutions Retirement System (401k, pension, life insurance). This position comes with free parking and large shared office space situated among 100 acres of bucolic rural space within the New York City metropolis.

HOW TO APPLY:

To be considered, interested candidates must send a cover letter and resume to careers(at)historicrichmondtown.org. Portfolios welcome. Please feel free to leave your name and address off your application but be sure to include a contact number and email. No phone calls, drop-offs, or faxed applications will be considered. Those whose candidacy is being considered will be contacted.

Research shows that women and people from underrepresented groups often apply to jobs only if they meet 100% of the qualifications. We recognize that it is highly unlikely that someone meets 100% of the qualifications for a role. If much of this job description describes you, then please apply for this role.