Social Media Manager/Content Creation Strategist

Job Type: Contract

Location: Hybrid (Remote with designated on-site meetings in Brooklyn, NY)

About Us:

African American Planning Commission Inc. (AAPCI), is a New York City-based 501(c)(3), nonprofit organization committed to reducing homelessness and addressing the related issues of domestic violence, HIV/AIDS, mental health disorders, substance abuse, shortage of affordable housing, and unemployment in the communities in which we live and serve.

Position Overview:

African American Planning Commission, Inc (AAPCI) seeks a creative and results-driven Social Media Manager/Content Creation Strategist to enhance its social media presence and website content, enabling AAPCI to more effectively communicate with the public, sister agencies, donors, potential candidates for employment and/or Board service, and current and former staff. This position will ultimately strengthen AAPCIs brand awareness and engagement through strategic meetings and content creation.

The ideal candidate has non-profit experience, preferably in human services, and is skilled in content planning, social media engagement, and storytelling to enhance visibility across various platforms.

Responsibilities:

The successful candidate will be responsible for developing, implementing, and managing AAPCIs social media strategy to increase awareness and engagement, by:

• Conducting interviews with key stakeholders (Board, C-Suite, staff, etc.) to understand organizational priorities, desired messaging, target audiences, and brand voice.
• Recommending appropriate platforms based on target audience demographics and organizational goals, and identify current strengths, weaknesses, and opportunities for optimization.
• Developing a content strategy guide that outlines visual identity guidelines, tone of voice, and messaging for social media and website content.
• Creating a content calendar and posting schedule to optimize engagement.
• Developing engaging and informative content (text, images, videos, graphics) tailored to each social media platform and/or website and aligned with the content calendar and content strategy guide.
• Managing and maintaining AAPCIs social media presence, including scheduling and publishing posts, monitoring engagement, and responding to comments and messages.
• Actively engaging with followers and other relevant accounts, fostering a positive and interactive online community.
• Developing, and providing regular reports on, key performance indicators and measurement strategies.

Holding bi-weekly meetings with the communications team to discuss upcoming events.

Qualifications:

• Proven experience in social media management and marketing
• Strong relationship management skills
• Familiarity with Adobe Creative Suite, Canva, and related graphic design tools
• Experience with Hootsuite
• Knowledge of content creation, public relations, and digital media techniques

Contract Details:

• Pay: $30-$50/hour (up to 10-12 hours per week)
• Duration: Estimated 6-month engagement with renewal periods
• Hours per Week: 10-12 hours
• Location: Hybrid primarily remote, with designated on-site meetings in Brooklyn, NY

Compensation

The compensation range being offered for this role is $30-$50/hour (up to 10-12 hours/week).

Equal Employment Opportunity Employer

AAPCI is committed to providing Equal Employment Opportunity to all qualified applicants without regard to actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances.