Marketing Manager

We are seeking an enthusiastic Marketing Manager to support our overall marketing efforts. You will play a key role in developing and executing marketing plans to increase engagement and awareness of Wave Hill, its exhibitions, and its educational and public programs. Working closely with the Director of Marketing and Communications and other departments, you will oversee the day-to-day production of various projects, including e-blasts, website content, mailers, signage, and administrative tasks.

Responsibilities:

• Collaborate with internal teams to align marketing strategies with institutional goals.
• Oversee daily promotions of calendar events, ensuring timely and engaging communications across multiple channels, including the website, email marketing, mailers, digital, and social media.
• Develop an email calendar, track and analyze performance, and create reports and recommendations for department heads and stakeholders.
• Maintain the events calendar on the Wave Hill website and ensure all events are featured broadly and consistently in external event listings, press, and with partner organizations.
• Collaborate with external partners on event listings, social media, communications, and promotions to expand reach.
• Manage seasonal updates to wavehill.org and assist in regular maintenance and design.
• Produce printed materials, including brochures, mailers, invitations, direct mail, informational pieces, and stationery as needed.
• Photograph and video the gardens and programs throughout the seasons, working with external photographers as needed.
• Draft press releases for distribution
• Assist with media monitoring, produce regular media reports, and share relevant media coverage with internal stakeholders.
• Research press leads and gather new contacts through stakeholders.
• Analyze marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies.
• Undertake individual tasks of a marketing plan as assigned.
• Maintain a flexible schedule, with some weekend and evening event/program attendance required.

Requirements:

• Proven experience as a Marketing Manager or in a similar role.
• Excellent written and verbal communication skills, with strong grammar and copy-editing abilities and attention to detail.
• Ability to be a team player and contribute to a collaborative environment.
• Metrics-driven marketing mindset with a creative eye. Experience in marketing data analytics and tools is preferred.
• Solid computer skills, including proficiency in MS Office, marketing software (Adobe Creative Suite & CRM), and applications (Web analytics, Google AdWords, etc.). Knowledge of Bloomberg Connects is a plus.
• Familiarity with public relations tools such as Meltwater and Cisionpoint.
• BA in marketing, communications, or an equivalent field.