Marketing and Communications Manager

Organizational Description

We seek to end animal agriculture by rescuing farmed animals, giving them lifelong care and sanctuary, and educating about the harms of animal farming. The Sanctuary welcomes visitors to come and meet animals who are most commonly exploited, abused, and killed in animal agriculture.

Our animal residents are given lifelong sanctuary and are treated with respect as individuals. By giving farmed animals the chance to live their lives with dignity and by sharing their stories, we advocate for veganism and aim to reduce suffering for all.

Job Overview

The Marketing and Communications Manager position is a full-time, year-round, exempt (salaried) job. The Marketing and Communications Manager will report to the Executive Director and work closely with the Development Manager, Shelter Director, Education Manager, and collaboratively with other team members. The position currently supervises one FT marketing staff position (Social Media Coordinator) and occasionally interns, volunteers, and other staff as needed. The role is responsible for a wide range of duties but will be evaluated on success of program promotion with budget and program goals; fundraising and acquisition; and marketing and communication plans and execution.

Woodstock Sanctuary is interested in a broad applicant pool, and no candidate is expected to excel in every area listed below. Please apply if you fit some of the job requirements and think this is a good fit for you!

Duties

Planning and Strategy

• • Create long-and short-terms communications plans that support fundraising, advocacy, and promotions
  • Create and maintain systems to improve institutional memory and enhance access
  • Manage, organize, and update processes and pipelines for all external communications
  • Build upon standards around the Sanctuary’s identity and branding style
  • Help set and meet metrics and benchmarks around impact, reach, engagement, donor acquisition, list acquisition, advocacy and legislative outreach, and fundraising goals in social media and other forms of digital marketing
  • Ability to pivot and adjust creatively to ongoing trends or obstacles
  • Build and monitor department budget and hit earned revenue and fundraising goals
  • Provide monthly and annual reports on campaigns, conversions, and other digital marketing efforts and impact
  • Develop and implement marketing strategies that advance Woodstock Sanctuary’s mission

Social Media

• • Coordinate communications plans and campaigns to maximize mission impact through leveraging social media
  • Fundraise across all platforms and develop acquisition strategies
  • Work with Social Media Coordinator to identify opportunities, trends, and cross-promotional opportunities
  • Help moderate comment threads on active posts and respond to messages promptly when necessary
  • Implement strategies to increase social media presence and to track results and impact
  • Manage or co-manage ad generation, data tracking, and algorithm navigation

Print Media

• • Co-create or lead creation of content for signage, brochures, flyers, rack cards, and other marketing materials with staff or contractors
  • Lead art direction and strategy while applying brand guidelines and style guide formats to any printed materials
  • Do basic design where templates exist
  • Identify out-of-home marketing opportunities and cross-collaboration networks

Advertising and Promotions

• • Manage promotion plan for the following programs: Corporate Giving, the Gray Barn (onsite inn); Sanctuary Store; Public Education; Advocacy and Legislation; Events; Interns, and Volunteers
  • Manage creative plan for Sanctuary Store including new designs and items
  • Direct advertising campaigns and the creation of individual advertisements including web, billboard, and print
  • Maintain and update segmented list of advertising resources to be targeted for various initiatives
  • Work with Marketing and Development team to streamline messaging across multiple platforms and outlets
  • Work with Development team to segment and identify target audiences for email communications

Website Management

• Create plans to keep web properties fresh and up to date
• Manage and execute new content, new pages, images and updates when applicable
• Coordinate with vendors around back-end capacity, SEO, etc.

Earned Media

• • Cultivate press relationships
  • Maintain and update database of contacts
  • Draft press releases and co-coordinate earned media engagement
  • Strategically leverage Woodstock Sanctuary messaging, programs, rescues and victories to get prompt earned media coverage in local, regional, and national outlets

Requirements

Qualifications

• At least five years of experience in marketing and external communications, preferably in smaller or mid-sized nonprofits
• Personnel management experience preferred
• A personal network of press contacts and marketing and design consultants/venders preferred
• Website management experience necessary
• Demonstrated ability to manage each facet of a communications plan necessary
• Comfort around all types of animals and demonstrated affinity for them
• Understanding of farmed animal issues and rescue work including an adherence to a vegan lifestyle

Skills

• • Excellent writer with skills in web, print marketing, blog, social media, and press release writing styles; additional technical or creative writing skills are a plus
  • Skills in fundraising and appeal writing is a plus
  • Extremely tech and systems savvy; familiarity with CRM systems a plus
  • Basic graphic design background
  • Ability to train staff and manage others and projects as needed
  • High level of organizational skills and ability to shift seamlessly and quickly from project to project to meet multiple deadlines
  • Strong copy editing and proof-reading skills
  • Ability to maintain and expand on our creative brand identity through all media streams
  • Event planning and management experience a plus
  • Ability to cross train with team members and provide coverage as asked

Compensation and Job Parameters

• Full-time, onsite, salaried position with baseline work week of 35 hours
• Can be a partially work-from-home position most of the year but candidate must live locally or be willing to relocate and able to be at the Sanctuary as needed including nights and weekends if necessary
• Woodstock Sanctuary promotes work-life balance and offers generous paid time off and paid holiday benefits, and is accommodating to schedule flexibility when possible
• Benefits also include medical insurance, dental, vision, 401K, and life insurance
• Pay: $55,000 – $65,000 per year DOE

Note: This job description is not intended to be all-inclusive. Employees may be required to perform other related duties to meet the on-going needs of the organization.

This position requires interacting with large animals and moving around the large Sanctuary property for tours, media visits, and other marketing or organizational needs. Candidates must have access to reliable transportation, an active driver’s license and clean record, and the ability to travel as needed for events, conferences, and rescues (under 5% of total time); and willingness and ability to work nights and weekends as needed around rescues, emergencies, or events.

To apply:

Email resume, cover letter, and three pertinent writing samples to Rachel by March 15th. References will be required later in the search process.

We regret that the number of applicants allows us to respond only to those candidates who we are interviewing. No phone calls please.

Woodstock Farm Sanctuary is an equal opportunity employer, committed to values of diversity and inclusion. We are an actively anti-racist organization. BIPOC individuals are encouraged to apply.