Digital Marketing Officer, Influencers

Action Against Hunger leads the global movement to end hunger. We innovate solutions, advocate for change, and reach 28 million people every year with proven hunger prevention and treatment programs. As a nonprofit that works across 55 countries, our 8,990 dedicated staff members partner with communities to address the root causes of hunger, including climate change, conflict, inequity, and emergencies. We strive to create a world free from hunger, for everyone, for good.

Action Against Hunger USA is part of the Action Against Hunger International network. As an independent NGO, Action Against Hunger USA currently manages operations in 8 countries: Kenya, South Sudan, Somalia, Tanzania, Uganda, Ethiopia, Zambia and Haiti.

The Action Against Hunger Marketing team is looking for a stellar Digital Marketing Officer, Influencers!

The ideal candidate will support Action Against Hunger's influencer and peer-to-peer marketing program to increase brand awareness, generate leads, and drive revenue. This includes coordinating influencer content creation, distribution, and campaign optimization based on platform, partner type, and messaging. In addition, they will facilitate the execution of Action Against Hunger’s peer-to-peer fundraising program, which supports and stewards peer-to-peer fundraisers.

This Officer role will work closely with the Donor Marketing Team, Digital Team, Communications, Corporate Partnerships, and other departmental, interdepartmental, and international colleagues on helping to support influencer and peer-to-peer relationships and coordinating a performant and data-driven influencer marketing program.

Essential Job Duties

Functional Support

Key functions of this role will include execution, collaboration, and reporting:

• Deliver on activities and outcomes for a full-funnel influencer marketing strategy for Action Against Hunger in coordination with an external agency, focusing on driving revenue while increasing brand awareness and user engagement.
• Support strategy to acquire, retain, and upgrade Peer to Peer fundraisers and sponsors
• Collaborate with the Donor Retention team on stewardship for influencers and peer-to-peer donors.
• Collaborate with cross-functional teams to develop and execute integrated marketing campaigns across paid and organic channels.
• Create reports on the effectiveness of influencer marketing and peer-to-peer fundraising campaigns for the Action Against Hunger team.

Vendor & Relationship Management

• Act as point of contact for external digital agencies working on influencer marketing and peer-to-peer fundraising.
• Work with agencies to capture their insights, analyze influencer and peer-to-peer performance, and compile learnings with the team.
• Primary liaison and point of contact for all influencers and peer-to-peer fundraisers working with Action Against Hunger.
• Establish and foster positive, trusted relationships with existing and prospective influencers.
• Provide meaningful and curated stewardship for peer-to-peer fundraisers that inspire and motivate increased giving and participation over time.
• Act as liaison between influencers, peer-to-peer fundraisers, and other key members of the Action Against Hunger team, including Communications and Corporate Partnerships.

Content Creation

• Participate in influencer and peer-to-peer content creation, distribution, messaging, and campaign optimization based on platform, partner type, and messaging.
• Develop, distribute, and update influencer marketing and peer-to-peer fundraising toolkits covering appropriate messaging, branding, premade social post frameworks, and assets for influencers and peer-to-peer fundraisers.
• In coordination with the digital team, create, maintain, and update influencer and peer-to-peer web presences and third-party platform accounts such as Streamlabs, Twitch, and Facebook.
• Be the point person for all user-generated content initiatives across the team, providing messaging guidance, oversight, and best practices.

Other duties as required

Required Skills & Experience

• 3-4 years of related work experience.
• Familiarity with influencer marketing, strategy, and/or digital fundraising/nonprofit experience is a plus.
• Analytical and data-driven with a strong background in performance marketing metrics.
• Strong vendor management expertise.
• Ability to work well with people from different backgrounds and build professional relationships.
• Proven organizational and project management skills.
• Creative thinker with excellent problem-solving skills and a real “can do” attitude.
• Experience working with external talent agencies, talent agents, and directly with talent to secure partnerships and negotiate contracts is a plus.
• Ability to work in a fast-paced environment, be flexible, and juggle multiple projects concurrently.
• Knowledge and hands-on experience with online fundraising platforms like Funraise or Classy and CRMs like Salesforce or Raiser’s Edge preferred.
• Experience or familiarity with data analytics is a plus.
• Effective communication skills.
• Interest in Action Against Hunger’s mission.