Marketing and Communications Associate

Position Overview:

CFHV seeks a skilled and dynamic Marketing and Communications Associate to join our fast-paced team. This individual will play a pivotal role, with a focus on creating compelling content, managing social media channels, and assisting with successful marketing campaigns and other communications efforts. The ideal candidate will be a precise writer with proven expertise in content creation across multiple platforms and will adapt communications to fit various marketing strategies. The candidate should be well-versed in using social media tools and should have a strong understanding of analytics to track and report on key performance indicators. CFHV is on a growth trajectory and is looking for team members who enjoy a dynamic work environment with a strong mission and set of core values. This role will interact with staff across the organization.

Key Responsibilities:

This role requires a self-starter who thrives in a collaborative environment. Responsibilities include:

• Content creation: Drafting and distributing press releases, articles, newsletters, blogs, social media posts, and internal communications that align with the organization’s voice and goals, adapting content for various platforms and marketing purposes
• Social Media Management: Implement and manage social media strategies across platforms, including scheduling posts, engaging with followers, and monitoring channel activity
• Website: Perform proactive and routine website updates, and optimize website content, ensuring accuracy, SEO best practices, and timeliness
• Commission, solicit, catalog, organize and store visual assets including photos, videos and graphics
• Identify, pursue, and coordinate execution of sponsorships, including attending events and setting up, promoting and coordinating staff attendance and submitting any sponsorship requests including logo and ad submissions
• Perform proactive and routine website updates
• Media and PR Outreach: Maintain media lists, pitch stories, coordinate interviews, and manage inquiries
• Analytics and Reporting: Track and regularly report on key metrics related to communications and marketing efforts, such as website traffic, social media engagement, email performance, and media coverage
• Schedule all photo and video shoots including collecting permission from those featured; if featuring clients from nonprofits or scholarship recipients, collect relevant paperwork
• Work with established guidelines and templates to create compelling visual presentations for meetings, events and more
• Manage the creation and distribution of CFHV’s branded material, collateral and stationery inventory (including business cards), ensuring they are up-to-date and in stock, and perform routine publication updates

Required Qualifications:

• • 3+ years of experience in a communications or marketing role, preferably within a fast-paced environment
  • Associate's degree or higher in Communications, Marketing, Journalism, or a related field
  • Excellent written and verbal communication skills with proven experience in writing for various platforms (press releases, blog posts, social media, etc.)
  • Social media content development and management across all platforms and the ability to engage audiences and monitor performance and report out results
  • Highly organized with exceptional attention to detail and the ability to prioritize and manage multiple projects under tight deadlines
  • Demonstrated curiosity, integrity, and initiative
  • Ability to work independently and take ownership of tasks, ensuring quality while meeting deadlines
  • Experience with email marketing tools such as MailChimp
  • Experience with WordPress and a solid understanding of SEO principles
  • Media relations experience, including writing press releases and pitching to media outlets, is highly desirable
  • Flexible and calm under pressure, with the ability to adapt to shifting priorities and work well in a collaborative team environment
  • Experience working with consultants, vendors, staff
  • Portfolio required showcasing strong writing and social media management skills
  • Familiarity with Adobe Creative Suite, Canva, or similar design tools is a plus

Attributes:

• Participates in CFHV’s organizational life, including work groups as assigned and events as required
• Positively demonstrates the values and contributes to CFHV’s culture
• Interacts professionally with other employees and external stakeholders
• Works effectively as a team contributor