Creative Communications Coordinator

The Downtown Boston Alliance seeks an energetic and creative professional to manage graphic design, digital communications, and marketing partnerships. The Creative Communications Coordinator will play a valuable role within the Special Projects department in showcasing Downtown Boston as a thriving and appealing destination – including its events, culture, shops, nightlife and dining options. This is an exciting time to join a newly rebranded organization that continues to launch and expand initiatives involving programming, public art, and economic opportunity for all.

Principal Responsibilities:

Graphic Design

• Serve as primary graphic designer for the organization, including creating visually appealing flyers, advertisements, banners, and other deliverables for use in event promotion, digital advertising, in-district signage, presentations, reports, and other uses.
• Serve as organizational ‘brand czar’ to ensure accuracy and compliance with brand standards by fellow staff and organizational partners.
• Manage signage and uniform needs, including developing effective relationships with vendors to ensure first-rate visual appeal.
• Track branded-supply inventory and manage ongoing orders.

Digital Communications

• Manage the organization’s social media platforms to drive follower growth and engagement, particularly by sharing photos, videos and experiences from those visiting Downtown Boston.
• Explore an expanded organizational use of video – such as through Reels, Stories, or TikToks – to promote events and neighborhood offerings.
• Help maintain the organization’s image library, including uploading and tagging materials.
• Plan and execute social media advertising campaigns.
• Partner with other DBA staff to maintain content on the DBA’s website, with a particular emphasis on the events calendar.
• Work with DBA’s data and research staff to regularly track and report on analytics and digital communications performance.