Membership Manager

Bay Nature Institute is a nonprofit, independent media organization devoted to environmental journalism covering the San Francisco Bay Area. We publish the quarterly Bay Nature magazine, produce live field visits, and conduct educational seminars that connect the people of the San Francisco Bay Area to our natural world and motivate them to solve problems with nature in mind. With nearly 7,000 active members, Bay Nature is a community of learning and engagement.

The Membership Manager is a member of the Business Team accountable for acquiring and retaining members. The position grows Bay Nature’s membership by creating and executing marketing, engagement, and renewal campaigns.

The Membership Manager is a full-time (40 hours/week) non-exempt employee and reports to the Executive Director. An excellent candidate will possess strong digital marketing, design, and communications skills, along with a creative and entrepreneurial spirit.

I. Member Acquisition

• Develop and implement digital marketing funnel strategies to:
  • Drive high quality new user traffic to the baynature.org website using social media and SEO/SEM strategies.
  • Acquire new email newsletter subscribers by optimizing the placement, design, and messaging of email capture pop ups and landing pages at baynature.org.
  • Convert email newsletter subscribers to paying members through the creation of an autoresponder series directing readers to the membership section at baynature.org.
• Develop and implement direct mail strategies to acquire new members through targeted mail campaigns to qualified geographies and affinity groups.
• Develop and implement partnership strategies to acquire new members through wholesale relationships with nonprofit organizations, corporations, and governmental agencies.

II. Member Retention

• Write the weekly Bay Nature email newsletter, improving its performance as a member acquisition, event marketing, and member engagement tool.
• Develop and implement email and direct mail communications to retain members at expiration through a calendar of renewal notices.

III. Member Services

• Update and maintain Bay Nature’s membership database on the Neon platform.
• Resolve inbound customer service inquiries received by phone and email.
• Build member lists, create messaging, and produce digital and mailed communications to support fundraising campaigns, magazine mailings, and renewal efforts.
• Assist with the tracking and analysis of member acquisition and retention KPIs.

IV. General

• Participate in Bay Nature business and staff meetings.
• Meet with Executive Director once a week.
• Participate in Bay Nature board meetings as relevant and appropriate.
• Participate in Bay Nature strategic planning processes and discussions.
• Attend and represent Bay Nature in public forums, workshops, conferences, and presentations, as determined in conjunction with Executive Director.

III. Compensation

This is a hybrid position that requires physical presence in the Bay Area, two days per week at the Bay Nature office in Berkeley, and some night and weekend events requiring time shifting of work hours. The position’s salary is $5,375.00 monthly paid at the end of each month, annualized to $64,500.00 on a 100% FTE basis. Benefits include paid vacation, sick leave, and holidays, participation in the Bay Nature 403(b) retirement plan, and coverage under the basic Bay Nature Kaiser health insurance plan through California Choice Benefits.