Senior Digital Media Buyer

The New Media Firm (TNMF) is one of the country’s leading progressive media firms, working with candidates and organizations to connect with voters in the ever-changing media landscape, from television to digital. A pioneer of narrative messaging, TNMF uses the power of media to persuade, touch hearts, change minds, and motivate action.

TNMF knows the key to effective communication is authentic storytelling. Building a diverse team that accurately reflects the authentic stories we tell is imperative to our success. We believe our work is stronger when our team is representative of the diverse communities and cultures found in our storytelling. We strongly encourage women, Black, Latino, Hispanic, AAPI, indigenous people, LGBTQ+, people of all ages, disabled people, and veterans to apply.

We are looking for an experienced Senior Digital Media Buyer to join our dynamic team. In this senior role, you will play a pivotal role in strategizing, executing, and optimizing digital advertising campaigns. Your expertise will be crucial in guiding the team towards innovative solutions and maximizing our clients' digital presence. Additionally, you will be responsible for assisting and training digital buyers, sharing your knowledge and best practices to elevate the team's performance. The ideal candidate will thrive in a collaborative environment, possess meticulous attention to detail, and excel in fast-paced settings. Join us and be part of a small, agile team dedicated to pushing the boundaries of digital communications for our progressive clients.

Key Responsibilities

• Design, monitor, and optimize digital advertising plans that help clients reach their strategic goals – including what KPIs will best help measure that success.
• Manage project timelines to ensure client deliverables are on time and within budget.
• Analyze and communicate digital plan performance throughout campaigns to ensure all TNMF teams and our clients are informed of progress, necessary optimizations, and results.
• Develop and execute intent/testing, e.g., A/B or multivariate tests, for key paid media performance levers such as ad copy, creative, and landing pages.
• Collaborate effectively and confidently with clients and colleagues across all areas.
• Develop and support less experienced Media Buyers with all aspects of the digital media planning process.

Skills and Qualifications

• 3-6 years of experience in running paid digital media campaigns for an agency or an organization.
• In-depth knowledge of the platforms that make up our tech stack or knowledge of similar platforms – GCM, GTM, Basis, Facebook Business Manager, Google Ads, and Asana.
• Experience with advertising technologies on the buy-side of the online ad landscape, including pixels, creative formats, ad serving, and viewability/verification.
• Ability to gather and analyze ad performance data.
• Experience adjusting strategy to optimize ad campaigns and developing actionable recommendations to clients in a clear and user-friendly manner.
• Ability to mentor and teach others on strategy, data collection, and analysis.
• Experience working on political, advocacy, or union campaigns—and knowledge of the strategies, tactics, goals, and timelines of running those campaigns is a plus.

Salary, Benefits, and Location

• Salary range for this position is $75K-$85K, depending on relevant experience.
• 100% company-paid healthcare, vision, and dental for employees and families.
• Generous holiday, vacation, and sick leave policies.
• Pre-tax commuter benefits.
• Company paid SEP IRA contributions.
• Training and professional development.

This position is located in Washington, DC. The New Media Firm employees are currently working in the office. In order to prioritize the health and safety of all employees, The New Media Firm employees are required to provide proof of up-to-date COVID vaccination. Some nights and weekends may be required to support our clients during high-volume times such as elections.

To Apply

To apply, submit a cover letter and resume online at https://grossmansolutions.applytojob.com/apply/. The cover letter should be concise, compelling, and outline the specific ways in which you would be a good fit for this position.

The New Media Firm is an equal opportunity employer committed to a diverse, inclusive, and equitable workplace. The New Media Firm does not discriminate on the basis of race, color, creed, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, veteran status or any other protected category under local, state or federal law.