We are the self-regulatory system for child-directed advertising in the US. Established in 1974, we monitor advertising to kids under 12 to ensure that they're truthful, accurate and appropriate for their target audience, in compliance with our Self-Regulatory Guidelines for Children's Advertising.
We are the self-regulatory system for child-directed advertising in the US. Established in 1974, we monitor advertising to kids under 12 to ensure that they're truthful, accurate and appropriate for their target audience, in compliance with our Self-Regulatory Guidelines for Children's Advertising.