Fifteen Percent Pledge

Fifteen Percent Pledge is a racial equity and economic justice organization addressing the inequities that exist throughout the American consumer economy and working towards a more equitable economic future. In recognition that Black people in the U.S. make up nearly 15% of the population, Fifteen Percent Pledge is calling on major retailers and corporations to commit a minimum of 15% of their "shelf" to Black-owned businesses, in addition to other internal efforts to support diversity, equity and inclusion across their companies.

The organization was founded in 2020 by entrepreneur and fashion pioneer Aurora James and since its launch major companies including Macy’s Inc., Bloomingdales, Sephora, West Elm and Rent the Runway have committed to the Pledge, dedicating 15% of their shelf space to Black-owned brands; in addition to other internal efforts to support diversity, equity and inclusion across their companies. Indigo, Canada’s largest bookstore, also committed to the Pledge, becoming the first Canadian company to do so. InStyle US and Vogue US have committed to filling 15% of their space to Black voices.