Digital Communications Mgr: Making the case for better health care

POSITION: Manager, Digital Communications

(Full-time, Exempt)

REPORTS TO: Director of Communications

LOCATION: Washington, D.C. /Hybrid

COMPANY PROFILE

The Alliance of Community Health Plans (ACHP) represents a unique nonprofit partnership model in health care, bringing together plans and providers on behalf of the patients and communities they serve. ACHP advocates for practical solutions that make health care better, with high-value coverage and care for all.

ACHP is committed to diversity, inclusion, and equity within our organization and the promotion of these values across the healthcare industry. We encourage different perspectives, identities, and backgrounds, regardless of job function to create a more resilient organization that supports a strong, equitable healthcare industry. We foster this by encouraging openness and transparency about diversity issues and progress, and we are invested in strategies that seek to equalize opportunities within ACHP.

POSITION SUMMARY

ACHP seeks a Manager of Digital Communications to join our dynamic team dedicated to transforming the healthcare industry and advancing nonprofit, community-based plans.

The Manager, Digital Communications, serves a critical role in using available tools to achieve ACHP’s communications goals. Through strategic planning, storytelling and narrative development, the successful candidate will use ACHP’s social media channels as well as video and audio tools to amplify ACHP’s positions. Your goal is to differentiate ACHP and its member companies as leading voices in health care policy, emphasizing their focus on higher quality and affordability. A love of crisp, engaging communication is a must.

Are you a social media “guru” with a passion for health care policy? Candidates with a strong interest in health care policy, research, and data are encouraged to apply. Communication is central to ACHP’s advocacy efforts, so policy “wonks” with solid communication skills are welcome. The role involves creatively distilling complex information for diverse audiences, including member companies, advocates, consultants and other stakeholders, all while maintaining ACHP’s established voice. Strong judgment in daily operations and crisis scenarios is essential, along with a deep understanding of political, policy and media landscapes, potentially including Capitol Hill experience. Bonus points for those who can convey complex policy positions with a healthy dose of creative flair or wit.

The Manager, Digital Communications, will think multidimensionally about raising ACHP’s profile and the political, policy and clinical issues on which we focus and will possess excellent and compelling writing skills. Organization is key for this position, as the successful candidate will be a detail-oriented project manager who can direct processes and workflow and ensure accountability across departments. The position affords excellent growth opportunities for energetic, collaborative communicators with a passion for improving the US health system.

ESSENTIAL RESPONSIBILITIES

Digital content strategy, creation and distribution (50%)

• Lead the planning, creation and evaluation of social media, video and audio/podcast content that support and enhance ACHP’s key priorities. Publish a monthly report.
• In partnership with ACHP’s Communications Director and external consultants, develop digital campaigns that amplify and differentiate ACHP and its member companies, especially on social media and search channels.
• Partner with ACHP’s Communications Manager to identify communications opportunities in real-time based on news events or media coverage.
• With an eye toward fresh, creative engagement, oversee the ACHP website, including content curation, search engine optimization, navigation and a superior user experience.
• Serve as the internal subject matter expert sharing best practices and guidance on how to amplify and support ACHP’s digital efforts.

Collateral design (25%)

• In partnership with the rest of the communications department, co-create and deploy multi-disciplinary content promoting ACHP’s initiatives and goals and those of its members, such as infographics, fact sheets, blogs, and e-newsletters.
• Maintain and update the corporate image library, including but not limited to logos, photography, videos, illustrations, stock photography, and brand artwork.
• Support ACHP’s email program, including the development of email templates, list management, engagement tracking and software integration.

Member and Stakeholder Engagement (25%)

• With ACHP colleagues, engage members through regular communications programming, online ACHP community/forum and regular outreach.
• Partner with the Events & Business Development manager to ensure sponsors and corporate partners receive timely and routine recognition and visibility.
• Manage relationships with outside vendors, including media monitoring and digital tracking services, web developers, graphic designers and videographers.

Other duties as assigned.

PROFESSIONAL EXPERIENCE, EDUCATION, AND OTHER QUALIFICATIONS

Required

• Bachelors’ Degree in Communications, Journalism, English or related field;
• Minimum 3 years of communications experience in complex areas, either an agency, political campaign or advocacy setting; health care, policy and/or nonprofit communications experience preferred
• Excellent and persuasive writing skills
• Ability to work closely and collaboratively across departments
• Ability to thrive in a fast-paced environment, with sometimes competing deadlines
• An eagerness to learn, a desire to find solutions to challenges, and a “can-do” team spirit
• A sincere interest in, and commitment to, ACHP’s mission and values
• Skilled in Microsoft Office suite of products, and social media channels including Twitter and LinkedIn

Preferred

• Demonstrated knowledge of WordPress, as well as social analytics tracking and measurement
• Experience working on/around Capitol Hill
• Familiarity with MailChimp and Sprout Social
• Experience producing podcasts, short videos, animated graphics

WORKING CONDITIONS

• Work is in an office environment, with remote flexibility
• Hybrid office position/must be located in the DMV area
• Some travel

SALARY AND BENEFITS

• This is a salaried position in the range of $65,000-$80,000. Final salary is commensurate with experience.
• ACHP offers a generous benefits package including health insurance, vision, dental, retirement contributions, and sick/vacation leave, amongst others.

APPLICATION PROCESS:

Please submit a CV, cover letter, and a writing or digital campaign samples .

ACHP does not discriminate on the basis of race, color, religion, national origin, citizenship status, sex (including pregnancy, childbirth, related medical conditions, and a woman's right to breastfeed), disability (physical or mental), age (18 and older), genetic information, sexual orientation, gender identity or expression, matriculation, family responsibilities, personal appearance, political affiliation, marital status, veteran or military status, tobacco use, credit information, or any other characteristic protected by federal, state, or local law.