EMAIL MARKETING (SUBSTACK )

ABOUT APVA 

The Association of African Podcasters and Voice Artists [APVA] is a community-driven organization that seeks to discover, amplify, and celebrate African voice/audio creatives, that is, podcasters, voice artists, and spoken word artists. We are dedicated to fostering the growth and development of the audio-creative industry in Africa.

APVA aspires to elevate African voices, highlight the admirable inventive efforts of its youth, and motivate us to own and be united in our own accomplishments and challenges through the most exciting, educational, and engaging dialogues about Africa.

OUR OBJECTIVES

• Discover Africa’s Unique voices that are telling and retelling the African narrative.
• Amplify the excellent works of African audio creatives via the African Podcast and Voice Awards, Utukufu; The annual commemoration of Africa Day and other industry-specific events.
• Strengthen the African audio industry by providing home-grown resources catering to audio creatives' needs.
• Transform audio skills into viable businesses via the APVA Academy.
• Foster dialogue with international organizations (prospect partners) and explore opportunities to provide tools and resources easily accessed by African audio creatives.
• Partner with and support communities and organizations looking to support the African audio industry.

Job Description

We are looking for an Email marketing manager to take the lead with our email marketing strategies. Your main duties will include running email marketing campaigns end-to-end, managing email databases and creating newsletters. If you’re interested in web technologies and can generate innovative ideas to increase conversions, we'd like to meet you. 

Ultimately, you should be able to promote our brand and ensure our audience stays in touch with our company updates.

Responsibilities & Duties: 

• Identify the target audience and grow our email list.
• Design and implement direct email marketing campaigns.
• Proofread emails for clarity, grammar and spelling.
• Ensure mobile-friendly email templates.
• Write newsletters including all company updates.
• Ensure emails follow industry policies and best practices.

Requirements:

• Strong writing and editing skills for creating engaging email content.
• Ability to craft compelling subject lines and calls-to-action.
• Familiarity with Substack's features and functionalities or similar email marketing platforms.
• Efficient time management to meet email campaign deadlines.
• Ability to implement innovative approaches to improve email campaigns.
• Ability to collaborate with content creators, designers, and other team members.
• Familiarity with setting up and optimizing email automation workflows.
• Basic design skills for creating visually appealing emails.
• Proficiency in using design tools or templates for email graphics.
• Ability to analyze email campaign performance metrics. 

Time Commitment: 

Time dedication is a minimum of five hours per week.