Marketing and Program Director

General Summary

This vital team member leads all communication and marketing campaigns for programs and services of the association. Through the use of social media, the ACCU website, and other media, this position helps to promote ACCU and the work of our members. This position also works directly with assigned programs as part of the ACCU staff team.

Essential Duties and Responsibilities

1. Communications and Marketing (70%)

Communications:

• Leads ACCU graphic design and the creation of a communications plan for all programs and services, including member benefits.
• Develops, creates, and edits videography, utilizing appropriate filming equipment and editing software to deliver high quality videos to be used for, but not limited to, educational programming, member engagement, recorded presentations, and promotional materials for services and events. This includes:

o Scheduling and recording video sessions

o Editing and completing post-production of videos

o Uploading videos to ACCU web pages

o Ensuring good practices in file management, including backing up video files

• Maintains an active presence on social media to promote ACCU programs, activities, and events, as well as helps to promote/support our members.

Marketing:

• Leads marketing activities and contributes to existing marketing, advertising, and budgeting plans. Manages all promotional activities for all ACCU events, publications, and services including the ACCU Annual Meeting.
• Creates high-quality, engaging content across various formats, including blog posts, announcements, newsletters, social media updates, videos, and infographics.
• Collaborates with cross-functional teams, including ACCU staff, external designers, and subject matter experts, to ensure content is accurate, on-brand, and meets project deadlines.
• Manages content distribution channels, including email newsletters, email announcements, social media accounts, and third-party platforms, to increase reach and engagement.

Website:

• Oversees the creation of ACCU's site content and features to continually improve the website user experience and support the association’s goals, mission, and strategies.
• Manages the website’s content, including writing new content, creating new pages and functionality, implementing/maintaining/sunsetting plugins and bespoke code solutions. Continuously edit and audit existing content and remove outdated content.
• Stays up to date with the latest web design and development trends and technologies.
• Identifies and troubleshoots website technical issues. Monitor, assess, and report on website performance. Monitors site analytics.

2. Program Support (30%)

• Assists with the planning and execution of pre-conferences as assigned and other aspects of the ACCU Annual Meeting.
• Other duties as assigned.

Minimum Qualifications

Education: Bachelor’s degree required

Experience: One – three years working in higher education, associations, or non-profits.

Experience in web design and development with proven experience successfully managing and updating websites.

Knowledge, skills, and abilities:

• Ongoing working knowledge and experience with Content Management Systems
• Excellent communication and writing skills, including spelling, grammar, punctuation as well as composition, editing and proofing
• Proficiency in Microsoft Office Suite, Adobe Photoshop, and InDesign. Familiarity with other programs in Adobe Creative Suite is a plus
• Adept at social media platforms and online content management system
• Proficiency in website design and maintenance, both daily and for larger projects
• Familiarity with constant contact and/or mail chimp is a plus
• Proficiency with HTML, CSS, and backend revisions/improvements
• Expertise in design, graphics and layout related to websites is a plus
• Experience generating non-text content such as photographs for the web
• Ability to manage multiple projects simultaneously with high attention to detail
• Excellent interpersonal and organizational skills
• Ability to work cooperatively in achieving organizational goals
• Experience with and competency in Catholic higher education preferred

Physical Requirements:

• Ability to move heavy boxes for Annual Meeting set-up and take down
• Must be able to be physically present on-site and available throughout the four-day Annual Meeting

This position is a non-exempt, full-time employee and eligible for all Association benefits.